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About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 400,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full‑time employees receive competitive base pay, benefits, and equity (RSUs) because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location.

• 2,700+ employees in the United States, Canada, Mexico, and Turkey and growing
• Over $500M in annual revenue
• The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
• There are 6.2M employers in the U.S., 98% have fewer than 100 employees
• 550,000 new businesses are created each year in the U.S.

What Product Management is like at Gusto

• Our product team is lean, giving you high impact and ownership
• We’re boundaryless builders, blurring lines between roles so PMs can learn, prototype, automate, design, and ship
• We serve small and medium businesses, building technology for an AI‑first world that empowers them to run and grow
• We thrive in change and ambiguity, blending curiosity, experimentation, and AI‑native craft

About the Team

We’re looking for a Senior Product Manager to lead Workflows for Gusto Pro, our product built specifically for Accountants. Accountants are a large user group and a growth engine, referring their clients to Gusto for payroll services, generating a substantial portion of our revenue. We aim to become the most efficient platform for accountants to deliver payroll and advisory services.

Here’s what you’ll do day‑to‑day

• Lead product discovery to uncover and deeply understand customer problems and test risky assumptions
• Create a long‑term vision and strategy that defines the big problems we can solve with durable competitive advantage
• Build iteratively to quickly prove out hypotheses and test new concepts, seeking stronger signals
• Partner closely with Engineering, Design, and Data Science on all stages of development
• Rapidly execute and iterate with emphasis on user delight, impact, and learning, taking calculated risks
• Balance hands‑on building with strategic storytelling that creates clarity and real value for users
• Define, measure, and improve key product and business metrics, especially in core workflow areas

Here’s what we’re looking for

• 5+ years of hands‑on Product Management experience
• Proven track record of leading R&D teams with impactful results
• Intangibles: natural curiosity, grit, customer obsession, humility
• Strong product discovery and analytical skills
• Ability to tell a compelling story that drives alignment and inspires action
• Strong collaboration skills; ability to build trust quickly with teams and customers
• Passion for helping small and medium businesses
• Strong POV on building products in the age of AI; experience building AI‑driven features is a big bonus

Our cash compensation for this role is $184,000/yr to $230,000/yr for New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.

Where do PMs at Gusto work?

We have offices in Denver, San Francisco, and New York and have remote team members across the U.S. and Canada. We are hiring for the New York office. Employees based in those locations will be expected to work from the office on designated days approximately 2–3 days per week. The same expectations apply to all subsidiary roles whose physical office is in Scottsdale.

Gusto is proud to be an equal‑opportunity employer. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other protected characteristics. We consider qualified applicants with criminal histories, consistent with applicable law, and provide reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you require a medical or religious accommodation at any time in your application process, please fill out the form and a member of our team will contact you.