Precise Behavioral

Precise Behavioral (Precise) was established to revolutionize the behavioral healthcare ecosystem for patients, providers, and health plans. Precise is a physician‑owned and led organization that enables a mix of digital, telehealth, in‑person, and community resources for improved patient outcomes.

Role Overview

The Vice President of Marketing will lead the development and execution of a comprehensive marketing strategy that drives brand awareness, demand generation, and revenue growth for Precise Behavioral Health. This role focuses on positioning Precise as a leader in delivering an integrated Behavioral Health Operating System.

This position reports to the Chief Growth Officer

Core Responsibilities

• Strategic Marketing Leadership
• Develop and execute a unified marketing strategy aligned with growth targets.
• Establish market leadership through strong brand positioning.
• Demand Generation and Pipeline Development
• Build and scale a demand generation engine supporting enterprise sales.
• Implement account‑based marketing strategies.

Product and Solution Marketing

• Lead go to market strategies across clinical services, digital platform, and revenue cycle solutions.
• Translate complex capabilities into clear value propositions.
• Provide tools and content to support sales including presentations, one pagers, and case studies.

Thought Leadership and Brand Development

• Drive conference presence, webinars, and industry publications.
• Digital Marketing and Performance Optimization
• Oversee websites, SEO, paid media, and analytics.
• Track KPIs such as lead generation and conversion rates.

Cross Functional Alignment

• Partner with sales, clinical, product, and revenue cycle teams.

Required Experience

• 10 to 15 years of healthcare marketing leadership experience.
• Experience in behavioral health, digital health, or clinical services.