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Nederlander Organization

Nederlander Organization

2 jobs near Columbus, OH

Nederlander Organization, Inc.

Data Engineer

Manhattan, NY · On-site

$126K - $151K/yr

Duties and Responsibilities Data Infrastructure & Pipeline Engineering • Design, build, and operate scalable data pipelines across Salesforce, Snowflake, and external systems (ticketing, lottery ...

CRM & Lifecycle Marketing Manager

Nederlander Organization, Inc.

Manhattan, NY • On-site

$85K/yr

Full-time

Re-posted 26 days ago

Job description

Duties and Responsibilities
  • CRM Growth & Audience Strategy
    • Monitor and grow CRM databases across all owned channels
    • Develop acquisition strategies to expand opt-in patron lists
    • Report on engagement, retention, and churn metrics
  • Channel Ownership & Operations
    • Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
    • Manage Salesforce Marketing Cloud and Data Cloud segmentation
    • Optimize lifecycle flows including abandon cart and loyalty journeys
  • Performance & Analytics
    • Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
    • Partner with Business Intelligence to assess CRM performance
  • Vendor & Platform Management
    • Manage relationships with Salesforce, Attentive, and Validity
  • Cross-Functional Collaboration
    • Collaborate with Marketing Director on acquisition strategy
    • Partner with Ad Sales on reporting and performance insights
    • Support Group Sales CRM initiatives

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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