Mike's Hard

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we've grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike's Hard Lemonade, and Cayman Jack.
Drive brand growth by supporting the development and execution of integrated brand strategies, delivering impactful campaigns and innovation, and optimizing portfolio performance to strengthen brand equity and commercial results.
Accountabilities:

• Support Local Category & Brand Growth Plan
• Build Commercial Activity Plan and activation calendar
• Facilitate the Innovation implementation and volume planning
• Support SKU assortment review and pricing strategy
• Coordinate the budget, performance reporting, agency roster management, and adaptation of local assets as applicable

Key Metrics & Financial Targets:

• ROI on Brand Plans
• Brand Growth & Health
• Volume & Sales
• Innovation Metrics (i.e., Portfolio Management, Volume Projection, and SKU Optimization)

Own:

• Deployment of Local Brand Growth Plan and Strategic Commercial Delivery

Influence:

• Innovation, Brand Strategy, Planning & Asset Delivery

Veto:

• US Cross-Functional Brand Commercialization Outputs (i.e., shopper-experimental, social, etc.)

Critical Stakeholders & Relationships:

• Global & US Marketing, DCOE, Innovation
• Sales, Compliance, Finance
• Brand Campaigns, Playbooks, Calendars, and Brand-Related Financial Reporting and Insights

Qualifications, Education, & Experience:

• Bachelor's Degree & 3-5 years of prior marketing experience, Alc/Bev or CPG preferred
• Experience working on a fast-moving, explosive-growth brand

Skills Needed To Be Successful:

• Proven ability to think creatively, coupled with strong analytical and project management skills

Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $80,000 to $92,000 based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our CraftWe set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously CuriousWe stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With HumilityWe bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly DisruptiveWe disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Equal Opportunity Employer
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For further information, please review the Know Your Rights notice from the Department of Labor.