Mmic Medical Systems

Director of Sales, VERDA Water Quality and Services/MMIC

Title: Director of Sales, VERDA Water Quality and Services/MMIC

Reports To: Executive Leadership

Location: Remote with Travel (East Coast preferred)

About the Role:

The Regional Sales Director is responsible for leading, developing, and growing a high-performing sales organization within the Unites States. This role is more than achieving sales targets—it is responsible for building a culture of accountability, collaboration, and customer partnership while aligning the sales organization with operations, engineering, clinical services, marketing, service, and executive leadership.

As a strategic leader, the Regional Sales Director shapes Business Development Managers into trusted healthcare consultants while ensuring cross-functional execution that delivers exceptional customer experiences from initial engagement through implementation and long-term partnership.

Success in this role is measured not only by revenue growth, but by team development, market expansion, customer retention, operational alignment, and contribution to the long-term growth strategy of MMIC and VERDA.

What you bring: You are a proactive, results-driven sales professional with a passion for developing customer relationships, mentoring sales professionals, increasing company revenue goals, and solving complex customer challenges. You have experience in sales leadership, employee engagement, and building a robust sales channel within an organization.

The success in this role is to serve as an ambassador for the company’s mission, values, and commitment to improving healthcare through innovative water quality and medical infrastructure solutions. The ability to sell healthcare water systems, mobile healthcare systems, and service agreements throughout healthcare facilities while leading, developing, managing, and growing a sales organization.

You are skilled at building trust, navigating healthcare organizations, identifying opportunities, and driving sales growth through a disciplined and customer-focused approach. Most importantly, you are motivated by the opportunity to improve healthcare operations and make a measurable impact on patient care.

Essential Job Functions

• Prospect, qualify, and close new business opportunities with SPD, Peri-Operative Services, and Biomedical Engineering teams across hospitals, ASCs, and IDN networks.
• Manage full sales cycle: lead generation, needs assessment, proposal development, pricing, negotiation, and contract closure.
• Support pricing strategy, contract negotiations, and proposal development.
• Accurately track pipeline and forecast monthly/quarterly sales; meet or exceed revenue, margin, and contract targets.
• Recruit, develop, coach, and retain a high-performing regional sales team.
• Establish a culture focused on accountability, customer partnership, collaboration, and continuous improvement.
• Conduct regular field coaching, performance reviews, and sales development planning.
• Mentor Business Development Managers in consultative selling, strategic account planning, and healthcare relationship management.
• Build succession plans, accurate sales forecasting, and annual budgeting.
• Develop and present tailored solutions for water purification, deionized/RO systems, water softening, point-of-use filtration, and maintenance/service packages that meet SPD regulatory, quality, and uptime requirements.
• Maintain CRM records via Salesforce, produce sales reports, and contribute to product feedback and market intelligence both on the MMIC and Verda sides of business.
• Conduct technical needs analysis and coordinate site surveys with internal technical teams and third-party contractors.
• Prepare and deliver product demonstrations, ROI analyses, total cost of ownership (TCO) models, and compliance documentation (e.g., water quality standards relevant to sterilization).
• Collaborate with service operations and sales engineering to define service-level agreements (SLAs), preventive maintenance plans, and emergency response processes.
• Represent the company at industry conferences, trade shows, and local customer meetings.

Required Qualifications

• 8+ years B2B sales experience, preferably selling technical equipment or recurring service contracts to hospitals, healthcare systems, or facility management groups.
• Demonstrated success in growing regional or national sales organizations for 2+ years.
• Bachelor’s degree in business, Engineering, Life Sciences, or related field preferred.
• Excellent leadership, coaching, negotiation, and communication skills.
• Proven track record closing business within healthcare facilities; Peri-Operative Services, Central Sterile Department, and/or Facilities Department.
• Experience selling capital equipment, healthcare services, and service contract solutions.
• Strong consultative selling, negotiation, and presentation skills.
• Excellent communication skills and ability to build relationships across internal cross-functional teams to help with innovations and company KPI’s.
• Comfortable with frequent travel to customer sites and regional events.
• Valid driver’s license.

Additional Desired Skills

• Existing network and contacts within hospital decision makers such as C-Suite Executives, Peri-operative & Facility Directors, and leadership within SPD/Central Sterile, Infection Prevention, or Biomedical Engineering.
• Lead a group of sales professionals to increase revenue and growth within an organization.
• Knowledge of relevant industry standards (e.g., AAMI guidance) and healthcare procurement processes.
• Experience with Salesforce CRM

Physical Environment & Work Conditions: The physical and environmental requirements below represent the essential functions of the position and can be performed with or without reasonable accommodation:

• The regular schedule typically follows an 8-hour workday, Monday through Friday, with general availability expected between 8:00 AM and 5:00 PM Eastern. Occasional flexibility may be required.
• Candidates living outside of Vermont will work remotely and are expected to maintain a professional home office environment that supports video conferencing, focused work, and the secure handling of customer information. MMIC provides all employees with a company-issued computer and mobile phone for business use.
• Travel is required for and is a minimum of 50% of the time.

These conditions reflect the typical demands of the role but do not exclude reasonable accommodation for qualified individuals.

This job description is intended to describe the general nature and level of work performed by persons assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. Mobile Medical International Corporation reserves the right to amend or change duties and responsibilities as necessary.

Why Join Our Team

VERDA Water is building the future of water infrastructure for healthcare. Sterile Processing Departments, ASCs, and clinical environments depend on water that is consistent, compliant, and resilient—yet many facilities continue to rely on aging systems that put uptime, operational efficiency, and patient safety at risk. We’re changing that.

We design, deliver, and support modern water systems that help hospitals eliminate preventable downtime, meet evolving regulatory standards, and elevate the quality of care. By combining engineering expertise, service excellence, and clinical insight, we solve critical challenges that directly impact healthcare operations.

At VERDA Water, you’ll have the opportunity to help transform a critical but often overlooked component of healthcare operations. As part of a growing and innovative team, you’ll work directly with healthcare leaders to improve water quality, operational resilience, regulatory compliance, and patient safety across hospitals and surgical facilities. This role offers the autonomy to build meaningful customer relationships, the support of experienced technical and clinical experts, and the chance to make a measurable impact on healthcare outcomes. If you’re energized by solving complex challenges, driving growth, and contributing to a mission that matters, you’ll find both purpose and opportunity at VERDA Water.

Available Accommodation

If you require a reasonable accommodation to apply for this job, participate in the selection process, or perform the essential functions of the role, please contact Jenna Hurd jhurd@mmicmedical.com for assistance. The successful candidate must be able to perform the essential functions of this job, with or without reasonable accommodation.