Line Partners

Key Responsibilities Marketing Strategy & Brand Management

• Develop, manage, and execute LINE Partners' overall marketing strategy and annual marketing calendar.
• Maintain a consistent LINE Partners brand, voice, messaging, and visual identity across all marketing channels.
• Identify opportunities to strengthen brand awareness and position LINE Partners within the Lincoln and greater Nebraska commercial real estate market.
• Develop marketing strategies that support brokerage, property management, maintenance, recruiting, company culture, and business development.
• Bring new ideas forward rather than waiting for marketing requests or direction.
• Track marketing performance and recommend adjustments based on engagement, results, and business priorities.

Social Media Strategy & Content

• Own LINE Partners' social media presence across LinkedIn, Instagram, Facebook, Threads, and other relevant platforms.
• Develop and manage an ongoing social media content strategy and calendar.
• Create engaging content highlighting properties, transactions, employees, company culture, clients, community involvement, industry knowledge, and LINE Partners' services.
• Write, design, schedule, and publish social media posts.
• Develop creative concepts for photography, video, reels, graphics, and other visual content.
• Coordinate with employees and brokers to identify stories and content opportunities throughout the company.
• Monitor performance and continually improve content based on results.

Copywriting & Content Development

• Write clear, engaging, on-brand copy for:
• Social media
• Property marketing materials
• Email campaigns
• Company announcements
• Website content
• Blogs and thought-leadership content
• Press releases
• Employee and recruiting marketing
• Client communications
• Translate technical commercial real estate information into content that is professional, approachable, and easy to understand.
• Proofread and edit marketing materials to ensure accuracy, consistency, and quality.

Property & Brokerage Marketing

• Create professional property flyers, brochures, offering materials, signage concepts, digital graphics, and other marketing collateral.
• Develop marketing campaigns for new listings, available properties, transactions, closings, and other brokerage activity.
• Coordinate property photography, videography, drone photography, and other visual assets as needed.
• Work closely with brokers to understand each property's audience and determine the best way to market it.
• Maintain current marketing materials and ensure property information is accurate across platforms.

Email Marketing & Digital Communications

• Develop and execute email marketing campaigns for properties, company news, client communications, events, and other initiatives.
• Manage email lists, audience segmentation, campaign scheduling, and content development.
• Create visually engaging email templates consistent with LINE Partners' brand.
• Monitor open rates, click-through rates, engagement, and other performance indicators.
• Identify opportunities to grow and better utilize LINE Partners' email database.

Event Marketing & Company Initiatives

• Assist with the planning, promotion, and execution of client, employee, community, and company events.
• Develop event branding, invitations, promotional materials, social content, signage, and follow-up communications.
• Coordinate vendors, venues, photography, promotional items, and other event details as needed.
• Help create memorable experiences that strengthen the LINE Partners brand with employees, clients, and the community.

Event planning and event marketing experience is a plus.

What We're Looking For

• Bachelor's degree in marketing, communications, advertising, public relations, graphic design, or a related field preferred.
• 3+ years of marketing experience preferred.
• Demonstrated experience developing and executing social media strategies.
• Strong copywriting, editing, and storytelling skills.
• Experience creating social media content from concept through publication.
• Experience developing flyers, brochures, digital graphics, presentations, and other marketing collateral.
• Experience with email marketing platforms and campaign development.
• Strong working knowledge of Canva and/or Adobe Creative Suite.
• Comfortable working with photography, video, and short-form social content.
• Strong organizational and project management skills.
• Ability to manage multiple projects, deadlines, and competing priorities.
• Strong attention to detail and commitment to producing high-quality work.
• Commercial real estate, real estate, professional services, or B2B marketing experience is a plus.

The Person Who Will Thrive in This Role:

We are looking for more than someone who can own the marketing function, identify opportunities, and find solutions.

The ideal candidate:

• Is a problem solver who doesn't stop at "I don't know how."
• Takes initiative and follows ideas through to completion.
• Can work independently while collaborating effectively across departments.
• Is comfortable receiving feedback and adjusting quickly.
• Understands that good marketing requires both creativity and execution.
• Pays attention to the details without losing sight of the larger strategy.
• Looks for ways to make something better instead of simply repeating what has always been done.