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Description:

PPC Specialist

Department: Marketing
Reports To: Director of Marketing
Location: Riviera Beach, FL
Employment Type: Full-Time

Position Summary

The PPC Specialist is responsible for managing, optimizing, and reporting on paid digital advertising campaigns that generate qualified leads and drive revenue across multiple home service brands. This role focuses on performance marketing, demand generation, campaign optimization, and ROI while partnering with internal stakeholders and agency partners to maximize marketing effectiveness.

The ideal candidate has experience with Google Ads, Meta Ads, Google Analytics, and lead generation campaigns, preferably within the home services industry and a private equity-backed, high-growth environment.

Essential Responsibilities

Campaign Management

• Manage and optimize Google Ads, Local Services Ads (LSA), Microsoft Ads, Meta Ads, and other paid media campaigns.
• Monitor campaign performance, budgets, and bidding strategies.
• Launch and optimize seasonal campaigns, promotions, and new service initiatives.
• Perform keyword research, audience targeting, and A/B testing.

Performance Marketing & Analytics

• Monitor campaign performance and identify optimization opportunities.
• Track KPIs including Cost Per Lead (CPL), ROAS, conversion rates, and revenue.
• Prepare weekly and monthly performance reports and dashboards.
• Recommend strategies to improve lead quality and marketing ROI.

Demand Generation

• Develop paid media strategies that increase qualified lead volume.
• Partner with Marketing, Sales, and Operations to improve lead conversion and campaign effectiveness.
• Ensure accurate lead tracking and attribution within CRM and ServiceTitan.

Agency & Vendor Management

• Collaborate with external marketing agencies to review campaign performance and implement improvements.
• Monitor advertising budgets and validate marketing spend.

Key Performance Indicators

• Qualified Leads Generated
• Cost Per Lead (CPL)
• Cost Per Booked Appointment
• Return on Ad Spend (ROAS)
• Conversion Rate
• Marketing Generated Revenue
• Budget Adherence
• Reporting Accuracy

Qualifications

• 3+ years of PPC, paid media, or digital marketing experience.
• Hands-on experience with Google Ads, Google Analytics (GA4), Microsoft Ads, and Meta Business Manager.
• Strong understanding of performance marketing, demand generation, and campaign optimization.
• Excellent analytical, reporting, and Excel skills.
• Experience with CRM platforms and marketing analytics tools.
• Strong communication and project management skills.

Preferred

• Experience in the home services industry (HVAC, Plumbing, Electrical, etc.).
• Experience working for a private equity-backed or high-growth organization.
• Experience with ServiceTitan.

Position Success Profile

The successful candidate is a data-driven marketer who thrives on optimizing campaign performance and generating measurable business results. They proactively monitor performance, identify opportunities for improvement, and use analytics to maximize qualified lead generation and marketing ROI. Success is measured by lead quality, revenue growth, and the overall effectiveness of paid advertising efforts across the organization.

Requirements: