Sales Manager – Leisure, Travel Trade & Group Sales
An established beach resort is seeking a dynamic and results-oriented Sales Manager to drive revenue growth through leisure, travel trade, wholesale, and group business. This position is responsible for developing strategic partnerships, cultivating new business opportunities, and managing key accounts that contribute to room revenue and overall resort performance.
The ideal candidate is an outgoing hospitality sales professional with a proven ability to build relationships, negotiate agreements, and generate business from travel advisors, tour operators, wholesalers, destination management companies, and group organizers.
Key Responsibilities
Leisure & Travel Trade Sales
- Develop and manage relationships with travel advisors, host agencies, consortia, tour operators, wholesalers, receptive operators, and other travel partners.
- Identify and secure new leisure business opportunities to increase occupancy and revenue.
- Conduct sales calls, presentations, site inspections, and familiarization tours.
- Negotiate contracts, preferred partner agreements, and rate programs.
- Maintain visibility within the travel trade community through networking and industry events.
Group Sales
- Prospect and secure group business including corporate retreats, association meetings, social groups, sports teams, reunions, and special events.
- Respond to inquiries, prepare proposals, and negotiate contracts.
- Conduct property tours and presentations for prospective clients.
- Collaborate with operations and event teams to ensure successful execution of group programs.
Business Development
- Develop and execute strategic sales plans to achieve revenue goals.
- Monitor market trends, competitive activity, and emerging opportunities.
- Maintain an active sales pipeline and accurate CRM records.
- Prepare regular sales activity and production reports.
- Participate in revenue and commercial strategy discussions.
Relationship Management
- Build long-term relationships with clients and industry partners.
- Deliver exceptional service throughout the sales process to maximize retention and repeat business.
- Work closely with marketing teams on promotions, packages, and partnership initiatives.
Industry Engagement
- Represent the property at trade shows, conferences, sales missions, and networking events.
- Travel as needed to support account development and business generation.
- Act as a brand ambassador within the hospitality and travel industries.
Qualifications
- Minimum 3 years of hotel, resort, or hospitality sales experience.
- Experience in leisure sales, travel trade, wholesale, and/or group sales preferred.
- Strong prospecting, negotiation, and closing skills.
- Excellent communication, presentation, and relationship-building abilities.
- Experience with CRM systems and hotel sales platforms.
- Ability to work independently while managing multiple priorities.
- Willingness to travel as needed.
Compensation & Benefits
- Competitive base salary
- Performance-based bonus opportunity
- Health, dental, and vision benefits
- Paid time off
- Hotel and travel discounts
- Professional growth opportunities
Qualified candidates are encouraged to apply confidentially. Company and property details will be shared during the interview process.