BEGiN

About Begin
Begin is a market-leading early childhood platform that today delivers personalized, play-based learning to children ages 2-10 through its Early Learning Memberships©, serving over 15 million families since inception. Begin's products have been built on $50MM+ of foundational research and development, a proprietary "Milestones that Matter©" curriculum validated by NYU, UCLA, and NSF, and one of the most comprehensive multimedia catalogs for early learning. Begin is beloved having earned 65+ awards, industry-leading NPS and CSAT scores, and recognition such as TIME's "World's Top EdTech Companies".
Begin is leveraging its trusted brand, family data, and engagement engine, to evolve its platform into a family-facing decision platform, Sage©, integrating AI-driven intelligence with human-backed wisdom to help parents navigate the thousands of daily learning, development, enrichment, and purchasing decisions that define early childhood.
Begin is backed by category-defining investors including Sesame Workshop, the most renowned preschool brand in the world, and Magnetar Capital, the founding team behind CoreWeave. Its Board and Leadership Team have built multi-billion-dollar, category defining ventures across music streaming, fin tech, and SAAS.
Begin is uniquely positioned to become the trusted operating system for families during the most formative years of a child's life.
About the Role: Senior Manager, Growth Marketing
Location: Remote* | Reports to: Chief Marketing Officer
As Senior Manager, Growth Marketing, you will own and scale Begin's growth acquisition strategy across web and mobile ecosystems. Paid acquisition will be your core area of expertise and accountability, with a responsibility to connect paid and organic growth opportunities and identify obvious ways those channels can reinforce one another. You will partner closely with Product on activation, product engagement, retention, and monetization of Products across Begin's portfolio to ensure acquisition translates into durable customer and business value.
You will lead the performance marketing engine responsible for efficient subscriber growth across Begin's product portfolio, while working across organic marketing, CRM, Lifecycle, Product, Data, Creative, Learning, and Finance to connect growth efforts and capture clear cross-channel opportunities. This role is equal parts strategic operator, performance marketer, and cross-functional growth connector.
You are a sophisticated growth operator who understands modern subscription and freemium businesses deeply. You know how to scale paid acquisition efficiently, connect paid and organic growth without needing to own every organic activation, and partner with Product and Lifecycle teams to improve conversion and build durable growth loops that compound over time.
* Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, MN, MT, NY, NC, OH, OR, PA, TN, TX, VT, VA, WA.
What You Will Drive
Growth Strategy & Business Leadership

• Own the overarching growth acquisition strategy across web and mobile, driving paid acquisition while connecting paid and organic growth opportunities and partnering closely with Product to optimize activation, product engagement, retention, and monetization.
• Maintain paid acquisition as the core pillar of expertise and accountability, while helping connect acquisition efforts to organic, CRM, lifecycle, and Product initiatives.
• Develop scalable growth frameworks that optimize for long-term subscriber value, not just short-term volume.
• Lead budget allocation and investment strategy across channels, balancing efficiency, incrementality, diversification, and scale.
• Identify and unlock new paid growth opportunities across emerging platforms, affiliates, creators, partnerships, and other acquisition channels, while identifying obvious opportunities to amplify or complement organic initiatives.
• Operate as a connector across Growth, Organic/Content Marketing, Product, CRM/Lifecycle, Creative, Data, and Finance to ensure acquisition strategies are coordinated and opportunities across the customer journey are captured.
• Partner closely with executive leadership on growth planning, forecasting, and strategic business decisions.
• Leverage AI-powered tools and automation to improve growth marketing workflows, decision velocity, and scalability.

Performance Marketing & Full-Funnel Optimization

• Own and scale paid acquisition across Meta, Google (Search, YouTube, Display, App Campaigns), Apple Search Ads, TikTok, Pinterest, programmatic, affiliates, partnerships, and emerging platforms.
• Own acquisition funnel performance from impression -> click -> install/sign-up -> trial/freemium, with clear accountability to CAC, payback, and acquisition conversion; partner with Product on downstream activation, engagement, retention, and monetization outcomes.
• Design and operationalize acquisition experimentation across creative strategy, audience segmentation, bidding, media optimization, landing pages, and ASO; partner with Product on trial structures, onboarding, activation, engagement, and conversion flows.
• Partner closely with Product to improve mid-funnel conversion (including TSR/CVR), onboarding, activation, product engagement, retention, and freemium-to-premium conversion.
• Develop and optimize lead generation strategies and lead-to-sign-up / lead-to-paid funnel efficiency across channels.
• Build remarketing and sequential marketing programs that move prospects and customers through relevant next-best actions across the funnel.
• Identify acquisition and audience opportunities that can support cross-sell, upsell, expansion, and revenue growth across Begin's portfolio, in partnership with Product and Lifecycle teams.

Organic, CRM & Lifecycle Growth

• Develop a strong understanding of how paid and organic growth levers reinforce one another, helping connect strategies across the business without necessarily owning organic activations directly.
• Partner with internal owners and stakeholder of content, ambassadors, partnerships, SEO/AEO, and other organic programs to identify clear opportunities for paid and organic efforts to amplify one another and improve acquisition efficiency.
• Partner with CRM and Lifecycle teams to connect acquisition audiences and messaging into nurture, re-engagement, win-back, and monetization strategies, with Product owning product activation, engagement, and retention in close partnership.
• Use customer behavior and funnel insights to identify opportunities for cross-channel orchestration and bring actionable acquisition insights to Product and Lifecycle partners.

Measurement, Attribution & Growth Analytics

• Own acquisition forecasting, KPI modeling, media pacing, and growth reporting.
• Define and evolve the company's measurement framework across web and app ecosystems, including multi-touch and privacy-first attribution approaches.
• Partner closely with Data and Engineering teams to improve attribution accuracy, event instrumentation, MMM, incrementality, LTV forecasting, and cohort analysis.
• Develop measurement approaches for sequential marketing, remarketing, lead generation, CRM, and cross-channel growth programs.
• Build scalable decision-making frameworks grounded in CAC efficiency, payback periods, retention curves, contribution margin, and incremental revenue.
• Maintain fluency in AppsFlyer/MMPs, GA4, Looker/BI platforms, ATT/SKAdNetwork ecosystem changes, and attribution modeling.
• Translate complex performance data into clear executive-level narratives and strategic recommendations.

Creative Strategy & Brand Stewardship

• Develop high-performing, insight-driven campaigns across formats and channels, using AI as a force multiplier for creative iteration, audience targeting, and growth optimization.
• Guide creative strategy using performance insights, audience behavior, customer journey context, and platform-native best practices.
• Ensure growth marketing strengthens long-term brand trust and customer affinity.

Cross-Functional Leadership

• Serve as a key growth partner across Product, CRM, Lifecycle, Data Science, Engineering, Finance, Creative, and organic marketing teams.
• Influence product roadmap decisions through growth channel insights, funnel data, and customer behavior analysis.
• Partner with Product on activation, product engagement, retention, product-led growth loops, conversion optimization, and monetization opportunities.
• Build strong external relationships with agencies, platform partners, and vendors.

Team Leadership & Organizational Impact

• Mentor and develop high-performing growth talent as the team scales.
• Help define the future structure, capabilities, and operating model of Begin's Growth organization.
• Foster a culture of experimentation, ownership, analytical rigor, and continuous learning.

Who You Are
You may be a strong fit if you:

• Have built and scaled multi-channel acquisition programs across both web and mobile ecosystems at meaningful scale.
• Bring deep paid acquisition expertise and can think horizontally across organic growth, CRM/lifecycle, and Product, connecting opportunities without needing to directly own every lever.
• Have experience connecting paid and organic growth levers across teams, identifying practical opportunities for the channels to reinforce one another.
• Understand subscription and freemium growth models and how acquisition strategy connects to long-term LTV, retention, and paid conversion in partnership with Product.
• Have practical experience with lead generation, remarketing, sequential marketing, cross-sell/upsell, and lifecycle growth strategies.
• Are highly fluent in experimentation, incrementality, attribution, and measurement frameworks.
• Can operate effectively at both executive and tactical levels and thrive in ambiguity and fast-moving environments.
• Are deeply customer-centric and motivated by building products that improve families' lives.

Qualifications

• 7-10+ years of experience in growth marketing, performance marketing, or user acquisition across web and mobile.
• Significant experience in consumer subscription and/or freemium businesses, ideally trial-driven models.
• Proven track record scaling acquisition programs across Meta, Google, TikTok, Apple Search Ads, and additional growth channels.
• Demonstrated experience partnering across organic growth, CRM/lifecycle, Product, Data Science, Engineering, and Creative, with a track record of connecting acquisition to broader growth initiatives.
• Strong expertise in subscription economics, LTV modeling, funnel optimization, attribution, incrementality, and growth experimentation.
• Experience improving lead generation, remarketing, lifecycle, cross-sell/upsell, or freemium-to-premium conversion programs.
• Experience managing multimillion-dollar media budgets with accountability to CAC, ROAS, payback, and contribution margin targets.
• Deep analytical fluency across GA4, Looker, AppsFlyer, Excel/Sheets, and related growth tooling.
• Prior people management experience strongly preferred.

Our Ideal Candidate

• You believe growth acquisition is about bringing in the right customers and ensuring acquisition strategies connect effectively to the broader customer journey - not just buying more traffic.
• You naturally connect the dots across paid, organic, CRM, Lifecycle, and Product, while understanding where you own the outcome versus where you influence and partner.
• You understand that sustainable scale comes from strong fundamentals in measurement, experimentation, creative iteration, and conversion.
• You balance analytical rigor with creative instinct.
• You are deeply curious about customer behavior and what motivates families to act.
• You believe performance marketing should strengthen long-term brand trust, not erode it.
• You are energized by building systems and growth loops that compound over time.
• You are excited to help build products that support parents and help children learn and grow.

What We Offer

• Remote-first culture designed to support flexibility and focus.
• Comprehensive health coverage including medical, dental, and vision.
• 401(k) to support your long-term financial goals.
• Company-paid life insurance and disability coverage.
• Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
• Flexible PTO and sick time that we actually encourage you to use.
• Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
• A supportive, collaborative team working on products that make a meaningful impact for families.

Salary MIN: $125,000 MAX: $150,000. This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors.
Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.