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Reports to: President of BPD
Years Experience: 15+ Years
Department: Leadership

The Position:

The Managing Director is a senior executive responsible for architecting and operationalizing enterprise growth for BPD’s healthcare system clients. This individual serves as a trusted growth partner to CEOs, COOs, CMOs, and executive leadership teams. The Managing Director identifies where growth exists across the enterprise, designs the integrated system required to capture it, and aligns multidisciplinary teams to deliver measurable market impact.

The Managing Director leads complex engagements across integrated marketing, communications, consulting, and data & analytics initiatives. Leveraging BPD’s proprietary Signals Intelligence platform and Institutional Trust Index, this leader converts market signals, competitive dynamics, consumer behavior, physician alignment opportunities, workforce reputation, and enterprise priorities into coordinated growth strategies that strengthen long‑term market share.

This individual is a strategic thinker, commercial leader, integrator, and trusted executive advisor. They are adept at leading complex enterprise engagements while driving the strategic and financial growth of client relationships.

The Responsibilities:

• Lead BPD’s strategy, creative, media, analytics, and execution teams to optimally manage BPD’s enterprise growth system on behalf of one or more clients. This includes guiding integrated planning efforts across enterprise brand/reputation, patient demand generation, physician referrals, workforce reputation, and related growth drivers.
• Translate BPD’s proprietary Institutional Trust Index and Signals Intelligence into actionable growth plans and integrated solutions.
• Facilitate executive‑level governance and growth planning discussions with CEOs, COOs, strategy leaders, physician executives, and marketing leadership.
• Develop business cases, growth models, and opportunity‑sizing assessments to support client investment and expansion strategies.
• Oversee enterprise program execution, including governance, prioritization, performance tracking, and issue escalation management.
• Leverage data, analytics, and predictive insights to evaluate performance, identify growth signals, and inform strategic recommendations.
• Partner closely with department leads to ensure strategic integration and alignment across all client solutions.
• Provide leadership and mentorship across teams while fostering a culture of curiosity, collaboration, accountability, and innovation.
• Contribute to new business growth efforts, executive presentations, and strategic business development opportunities.

The Essentials:

• Healthcare industry and/or healthcare marketing experience is a must.
• 15+ years of experience in healthcare strategy, enterprise consulting, integrated growth leadership, healthcare marketing, or agency leadership roles.
• Proven experience developing and leading enterprise growth strategies for healthcare brands.
• Strong commercial acumen with demonstrated success in opportunity identification, business case development, and revenue growth initiatives.
• Deep understanding of integrated marketing ecosystems, including brand strategy, media, creative, and analytics.
• Demonstrated ability to lead and influence cross‑functional teams within matrixed environments.
• Strong analytical and strategic thinking skills with the ability to interpret market data and translate insights into action.
• Possess strong creative leadership skills with the ability to guide messaging, campaigns, and brand strategy across integrated teams.
• Excellent executive communication, presentation, facilitation, and stakeholder management skills.
• Ability to manage multiple initiatives simultaneously while balancing strategic priorities and operational execution.
• High degree of curiosity, confidence, integration mindset, and commercial instinct.
• Ability to travel as needed.

The Vision:

BPD is a strategic growth partner that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications, and business consulting – which are technology‑enabled, AI‑infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health of the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all
• Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.