Asi Flow

Build a measurable, repeatable growth system that compounds acquisition, activation, retention, conversion, and referral.

Growth experimentation Lifecycle strategy Growth analytics Acquisition channel testing Funnel optimization Activation initiatives Referral mechanics Growth communication

The mandate - what exists because you joined

Every leadership hire here must answer one question: what measurable outcomes should exist twelve months later because you joined? This is the working answer - refined together during the process, then written into your offer.

T+90 days - diagnose and set the thesis

• Establish the growth baseline
• Define the funnel from discovery through paid conversion
• Audit instrumentation
• Identify the critical activation event
• Identify the highest-performing acquisition sources
• Build the experiment backlog
• Launch the first high-confidence experiments

T+180 days - the system is running

• Demonstrate measurable activation improvement
• Improve at least one important retention or conversion metric
• Establish the lifecycle system
• Test referral and viral mechanics
• Determine which acquisition channels deserve scaling
• Establish the product-growth feedback loop

T+365 days - the function is durable

• Establish a durable growth model
• Demonstrate multiple repeatable acquisition mechanisms
• Demonstrate meaningful contribution from organic and referral loops
• Build the initial growth organization where justified

The evidence bar

The strongest applications demonstrate: A growth outcome you personally influenced, with clear before/after metrics.

Compensation

The approved cash range for this mandate is in final review. It is published here before the process opens, and stated plainly in the first conversation - we do not make compensation a discovery exercise.

Commercially accountable mandate - includes a clearly defined performance-linked component on top of base cash.

We never ask candidates for payment, equipment purchases, passwords, or banking credentials. Verify anything suspicious with us directly before sharing personal information.