Viewership.com

60 jobs near Columbus, OH

COM hits as well as some social media activity for the live show. * You will prepare for each ... Following assigned productions review viewership data with management team to evaluate production ...

New

Identify opportunities to increase audience engagement, subscriber growth, viewership, retention ... For more information and additional opportunities, visit: solomonpage.com and connect with us on ...

This position involved frequent local travel throughout the station's listening/viewership area to ... If interested, please email your resume to ECollins@SarkesTarzian.com. Sarkes Tarzian, Inc. is an ...

Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO ... com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other ...

Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO ... com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other ...

next page

Showing results 1-20

Marketing Manager, US Sports Marketing

Amazon

Culver City, CA

Full-time

Posted 13 days ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,128 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers


Job description

We are seeking a talented Marketing Manager to join the US Sports Marketing team, focused on driving the rapid growth and expansion of local sports channels on Prime Video. This is a critical moment in the sports rights industry and Prime Video is positioned to offer the best experience for customers seeking access to their favorite regional teams. In this role, you will lead owned and operated (O&O) marketing execution across Amazon surfaces to drive awareness, subscriptions, and viewership for our growing portfolio of local sports channels.

You will manage end-to-end campaign execution from conception through launch, ensuring flawless delivery across a rapidly expanding slate of channel partners.
This role requires a strategic and analytical mindset with a strong foundation in performance marketing, growth marketing, and experimentation. You will own the development and optimization of audience targeting, campaign measurement, and A/B testing to maximize subscription growth, reduce churn, and drive live event tune-in. Given the unique cadence of live sports and the localized nature of the content, this function serves as the subject matter expert for local sports channels across all cross-functional teams and shared services related to O&O marketing within Prime Video.
Key job responsibilities
Lead end-to-end O&O marketing campaigns for local sports channel launches on Prime Video, from strategy development through execution.
Procure and manage marketing placements across Prime Video Storefront, Amazon.com, Fire TV, and mobile push notifications as outlined in each channel's GTM strategy.
Develop and execute a performance marketing framework focused on subscription growth, retention (churn reduction), and live event viewership as northstar metrics.
Collaborate with the GTM lead and BI team to build, refine, and optimize audience targeting and segmentation strategies, leveraging local market and sports affinity signals.
Design and manage a rigorous experimentation roadmap (A/B and multivariate testing) to continuously optimize placement performance, messaging, and creative.
Track, measure, and report on campaign performance, translating data into actionable insights and sharing learnings with cross-functional stakeholders.
Identify and activate new marketing levers, tactics, and channel opportunities to accelerate local sports channel growth beyond established playbooks.
Partner with channel partners, business development, content, product, and engineering teams to align on launch goals, timelines, deliverables, and dependencies across a growing portfolio.
About the team
Prime Video has a vast selection of live and on demand sports content including Thursday Night Football, NBA, WNBA, and more

The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.


What Amazon employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Amazon logo

About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate, computer and electronic product manufacturing and software development

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US