Blu Perspective

Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What Is blu.
Over the last three years we have been building from the ground up a Connected Marketing Platform, blu. The foundation of this platform is an Identity Framework built upon our relationship with TransUnion, whose PII data acts as our identity spine. By integrating with agency partners who have deterministic data assets we have licensed and attached 10,000+ attributes to bridge the gap between martech and adtech to deliver a true 360 consumer view. This enables brands to engage customers and prospects across all journeys. Our portfolio of solutions and products are designed to complement a clients' existing tech.
Proprietary insights tools enhance profiles with psychographic attributes and custom models identify and assign propensity against audiences based on KPIs. We have a central, connected, user-friendly platform for insight to audience development and activation.
Job Summary
The Director, Data Solutions acts as a day-to-day contributor on specific client teams focusing on omni-audience development and coordination with Traders and Traditional Activation teams for campaign implementation and measurement. The Director, Data Solutions is an expert in leveraging Horizon's proprietary Connected Marketing Platform called blu. to enable data-driven marketing and partners directly with Data Scientists on the accounts. This role will be embedded within the Business Solutions team and assigned to a specific pod of accounts and report directly to a VP, Data Solutions.
In addition to client work, this role will be expected to be a contributor to content and use cases for new business.
Main Duties and Responsibilities
10%- Understanding Data Driven Marketing at Horizon

• Comprehensive understanding of how the blu. platform works and can be used. This includes understanding all blu. data sources, data dictionaries, taxonomy, refresh cadence, how and where data can be accessed (UI, Snowflake, APIs).
• Ability to come up with use cases for clients on the spot.

45%- Insights & Planning

• Explore and defines seed audiences for audience strategy against business objectives by product using blu. and or client 1P data
• Directs Data Scientists on queries needed for insight development and or custom audiences (with oversight from VP+)
  • Define correct model
  • Dictate individual model inputs
  • Framework of business rules for query
• Review similarities and differences of attributes against audiences. Uncover insights that lead to high value audiences through output investigation. Prioritize audiences against KPIs.
• Identifies use cases for usage of attitudinal data or custom survey work
• Provides input to Analytics team on KPI construct
• Size seed audiences, look alikes and availability of audiences by partner in blu.
• Based on comms goals, build screen & partner allocation based on objectives and audience deliveries
• Builds out audience architecture by product and KPI and against messages and landing pages
• Coordinates with client CRM team or other buying teams internally or externally on audiences and messages
• Works with platform activation teams who help recommend 2nd party and platform data that is needed based on client objectives

45% Activation & Optimization

• Finalizes audience architecture, avails, budgets
• Defines frequency goals with Digital and Traditional Activation teams
• Works with activation teams on mix between video, display, other vehicles
• Distributes to media partners and internal HMI buy platforms. Set up any new partners for distribution and return path data.
• Works directly with Traders and Traditional Activation teams on campaign implementation and troubleshooting
• Partners with VP and Data Scientist to identify new audience optimizations based on campaign performance data
• Collaborates with client CRM/Email teams on audience development and optimization
• Partners with analytics on reporting insights

Who You Are

• Analytical, inquisitive
• Collaborative
• Confident with internal stakeholders and clients

Preferred Skills & Experience

• 7+ years' experience with data and tech including using DMPs/CDPs, Addressable TV
• Understanding of programmatic
• Proven experience in audience development in an agency, adtech, or consulting environment.
• Hands on experience using multiple data sources for activating
• Experience making strategic recommendations to clients based on insights gathered from 1P and 3P data.

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$150,000.00 - $170,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.