Apex Brand Management

Mission

Capture the moments that matter and tell the stories that build the Apex brand, attract ideal patients, inspire exceptional teammates, and preserve the culture that makes Apex extraordinary.

The Chief Storyteller exists to document the journey of our patients, our team, and our company. Through authentic storytelling, this role transforms everyday moments into compelling content that fuels growth, recruiting, and brand awareness.

Why This Role Exists

People don't connect with logos.

They connect with stories.

Every patient who overcomes pain, every athlete who returns to competition, every teammate who grows and shares a win, and every moment that reflects who we are deserves to be captured and shared.

Our stories become our marketing.

Our stories become our recruiting.

Our stories become our legacy.

Areas of Accountability:

Patient Growth

Create compelling stories that educate, inspire, and attract our ideal patients.

Responsibilities:

Capture patient success stories,Film educational content with providers,Document transformations, create short-form and long-form content, build a library of content that can be repurposed for paid advertising, collaborate with leadership on marketing campaigns

Outcome: More people discover Apex and choose us because they understand who we are and what we do.

Brand Development

Build a recognizable, trusted, and respected brand across every platform.

Platforms:Instagram Facebook LinkedIn X YouTube Website TikTok Podcast (growth)

Responsibilities:

Maintain a consistent brand voice, capture behind-the-scenes culture, tell founder stories, highlight clinical expertise

showcase community involvement, document events and milestones

Outcome: Apex becomes the most recognized and trusted performance healthcare brand in our market for athletes. CEO builds credibility as an industry expert.

Recruiting

Tell stories that make exceptional people want to join Apex.

Responsibilities:

Capture team culture, produce "Day in the Life" content, highlight mentorship and professional growth, showcase leadership development, feature employee stories, support hiring campaigns

Outcome: Great clinicians seek out Apex because they want to be part of our culture.

Weekly Deliverables

Reels (Meta), LinkedIn posts, daily stories across Meta platforms,1 long-form video or feature story, patient testimonials, team spotlight content,recruiting content, professional photography, content library organized for future use

Success Metrics

Content Production:

160+ pieces of content per week, content published consistently across all platforms, organized content library

Engagement:

Minimum of 10 posts each month exceeding 5,000 views, increase in engagement rate, increase in shares and saves

growth in followers across platforms

Marketing Impact:

Increased organic reach, increased patient inquiries originating from social media, creation of high-performing content suitable for paid advertising

Recruiting Impact:

Increased clinician applicants, increased engagement with recruiting content, growth in employer brand awareness

The Ideal Candidate

You are more than a videographer or social media manager.

You are a storyteller.

You notice moments others miss. You understand that behind every patient, teammate, and milestone is a story worth telling. You thrive in fast-paced environments, take initiative, and are passionate about creating meaningful content that inspires action. You are equally comfortable behind a camera, behind a computer editing video, and standing in a busy clinic capturing authentic moments. You are an athlete or fitness-minded individual who can relate easily to our patients.

Core Competencies

Storytelling

Videography & Photography

Video editing

Graphic design

Copywriting

Social media strategy

Brand consistency

Project management

Creativity & Initiative

Collaboration

Success Looks Like

When people think about Apex, they don't simply think about physical therapy.

They think about hope, a plan, and life-changing outcomes.

They think about performance.

They think about a team that genuinely cares.

Patients choose Apex because they've seen stories that inspire confidence. Exceptional clinicians pursue careers at Apex because they've seen a culture they want to be part of. Every meaningful moment is captured. Every story has purpose. Every piece of content strengthens the brand.

The Chief Storyteller doesn't just create content. They preserve the legacy of Apex while building its future - one story at a time.

The Chief Storyteller never stages authenticity - they capture it. The most powerful stories come from real people, real challenges, real victories, and real relationships. Our content reflects who we are, not who we pretend to be.

Ready to tell our story? Apply now.