ZipRecruiter Jobs Report - January 2015

ZipRecruiter National Jobs Report for January 2015

The ZipRecruiter National Jobs Report measures current and leading edge demand for employees across twenty-one industries by measuring relative month over month percent changes using the following benchmarks:

  1. Current Active Jobs – Our representative sample of millions of job postings provides an overview of existing demand for new employees (as opposed to hiring numbers), which provides a snapshot of the previous month’s hiring.
  2. New Jobs – Our representative sample of new job postings in January provides insight into current and upcoming demand, next month’s hiring numbers, and a predictive look at the demand curve for new employees across twenty-one industries.
  3. Employer Demand by Metro – We have further broken down these numbers to provide insight into current and upcoming demand for new employees across metropolitan areas nationwide.

Key Findings:

Retail, Insurance, and Construction were the strongest growing industries in January, capturing a greater share of total job growth month over month, according to an analysis of 1.9 million active job postings from across twenty-one industries. Hospitality and Healthcare round out the top five.

Industries losing relative strength in January include Sales, Information Technology, and Management, whose footprints shrank relative to the job market as a whole in January.

Relative Strength of Active Jobs by Job Category - January 2015

Job CategoryRelative Change
3.Construction / Skilled Trade+0.29%
4.Hospitality / Restaraunt+0.22%
7.Admin / Secretarial+0.09%
8.Customer Service+0.07%
9.HR & Recruiting+0.05%
12.Marketing / PR-0.01%
13.Facilities / Maintenance-0.09%
14. Education-0.13%
15.Manufacturing / -0.15%
16.Computer / Software-0.21%
17.Accounting / Finance-0.27%
18. General Labor / Warehouse-0.32%
19.Management & Executive-0.33%
20.Information Technology-0.43%
21.Sales & Biz Dev-0.51%


An analysis of new Job Postings – postings that went live during the month of January – gives a leading indication of future demand across industries, showing that we can expect Sales hiring to recover from its January dip, demand for Retail employees to continue to strengthen in February, and Insurance and Hospitality to remain in the top five strongest employment sectors. The Travel industry will also move into the top five, according to our analysis.

Relative Strength of New Jobs by Job Category - January 2015

Job CategoryRelative Change
1.Sales & Biz Dev+1.48%
4.Hospitality / Restaurant +0.36%
7.Information Technology+0.27%
8.Construction / Skilled Trade+0.21%
11. Customer Service+0.11%
12.Admin / Secretarial+0.01%
13. HR & Recruiting-0.02%
14.Computer / Software-0.03%
15.Accounting / Finance-0.07%
16.General Labor /Warehouse-0.08%
17.Facilities / Maintenance-0.19%
18.Manufacturing / Operations-0.40%
19.Marketing / PR-0.52%
21.Management & Executive-2.32%


To validate the predictive power of our data we compared our projections with Bureau of Labor Statistics historical data. What we found was a strong correlative relationship. When a job is easy to fill, immediately after posting a position employment goes up, as we see in the Manufacturing segment. If a job is harder to fill – as in Education – we are a leading indicator. We can also see early indications of industry contractions when job postings in an economic sector decline, which is followed by a concomitant drop in the BLS measure of employment.

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When viewed by Metropolitan Statistical Area, relative demand for new employees as measured by active job postings grew at the fastest rate in Chicago, with the Sun Belt cities of Dallas, Atlanta, Charlotte, and Miami making up the rest of the top five metros. Overall, Southern cities make up six of the top ten MSA’s in active demand for new employees.

Relative Job Growth by MSA - January 2015

CityRelative Job Growth
1.Chicago, IL+0.35%
2.Dallas, TX+0.31%
3.Atlanta, GA+0.23%
4.Charlotte, NC+0.21%
5.Miami, FL+0.17%
6.Jacksonville, FL+0.14%
7.Tampa, FL+0.10%
8.Cleveland, OH+0.09%
9.Tulsa, OK+0.08%
10.Baltimore, MD+0.08

Looking at our leading indicator of New Job Postings in January, our predictive analysis indicates that the bulk of new hiring activity will move to the Northeast: Boston, Baltimore, Philadelphia, Washington, and Chicago will be the metros with the strongest demand for new workers relative to all other MSA’s.

Predicted Relative Job Growth by MSA

CityPredicted Relative Job Growth
1.Boston, MA+0.44%
2.Baltimore, MD+0.39%
3.Philadelphia, PA+0.33%
4.Washington, DC+0.29%
5.Chicago, IL+0.22%
6.Dallas, TX+0.20%
7.Rochester, NY+0.13%
8.Phoenix, AZ+0.12%
9.Greenville, SC+0.10%
10.Sacramento, CA+0.09%

ZipRecruiter Data Scientist Leon Tchikindas contributed to this report.

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At ZipRecruiter, our mission is to connect employers and job seekers with their next great opportunity. On the ZipRecruiter blog, we use insider experience and data derived from our AI-driven jobs marketplace to provide advice and insights on topics such as the job search process, interviewing, and labor market trends. Start your job search or post a job today and connect with us on Twitter, Facebook, and LinkedIn!

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