The ZipRecrooners headline a new multi-channel campaign that proves that finding great candidates can be fast, fun, and surprisingly harmonious
ZipRecruiter® today debuted an original hiring anthem that brings a fresh sound to the world of hiring. Headlined by the company’s new band, The ZipRecrooners, the new multi-channel marketing campaign brings musical magic to the hiring experience and highlights how ZipRecruiter helps businesses “meet their match.”
The campaign is inspired by a simple insight: the hiring moment that should feel the most exciting — finding great candidates — often feels the most stressful for employers. ZipRecruiter set out to change that by making the experience not only faster and easier, but unexpectedly delightful.
In the new ad spot, a lead singer and his R&B-meets-funk band, The ZipRecrooners, instantly appear whenever a small business owner hits a hiring roadblock. Their charisma, humor, and stellar dance moves bring new life to each workplace and inspire employers to tap ZipRecruiter for their hiring needs.
“The ZipRecrooners brings a fresh energy to hiring, showing how effortless it can feel when the right employer and the right job seeker connect. It’s music to your ears,” said Monika Shah, CMO of ZipRecruiter. “Our new hiring anthem reflects ZipRecruiter’s mission to make hiring simpler, faster, and more human.”
The catchy new anthem highlights how ZipRecruiter helps employers find quality candidates faster by using smart matching technology and powerful tools like ZipIntro and Resume Database. The platform goes a step further by scheduling qualified candidates to meet with employers as soon as the next day.
The spot debuted during the Season 2 premiere of Landman and will continue rolling out across TV, streaming, audio platforms, and social media. The campaign was developed by ZipRecruiter’s internal creative team in collaboration with Chromista and Circle Productions. The song was developed in collaboration with OTIS.
To hear more from The ZipRecrooners visit ZipRecrooners.com or listen on Spotify.
About ZipRecruiter
ZipRecruiter® (NYSE: ZIP) is a leading online employment marketplace that actively connects people to their next great opportunity. ZipRecruiter’s powerful matching technology improves the job search experience for job seekers and helps businesses of all sizes find and hire the right candidates quickly. ZipRecruiter has been the #1 rated job search app on iOS & Android for the past eight years2 and is rated the #1 employment job site by G2.3 For more information, visit www.ziprecruiter.com.
2Based on job seeker app ratings, during the period of January 2017 to January 2025 from AppFollow for ZipRecruiter, CareerBuilder, Glassdoor, Indeed, LinkedIn, and Monster.
3Based on G2 satisfaction ratings as of January 10, 2025.
Contact
Claire Walsh
Press Relations
press@ziprecruiter.com
