Writing your job ad is your first impression to candidates. If you want good results, you need to make a good impression. The ad needs to be a compelling depiction of the role and why it’s better than the rest. You want to capture an outstanding candidate for your jour job opening.
This is achieved by implementing the inverted pyramid method: You cast a wide net, attract as many qualified candidates as possible and then whittle down the field. This method starts with a catchy and concise title for your ad. Get as specific as you can, in as few words as possible. Put yourself in the shoes of the job seeker, what would you type to search for a job?
The next step is to attract applicants by selling your company culture. Express your organizations’ interest in an employee’s health, well-being and happiness. Describe perks, flexible office hours, etc. Candidates are looking for the best working culture to cultivate their craft. Make sure you include your company’s social media presence and any press releases. You want this role to attract the best candidates and instill eagerness for the opportunity to join your team.
Begin the narrowing down process by describing in greater detail what the actual job entails and the qualifications that are required for the job. This aspect of your ad is essential to giving you a pool of qualified applicants. Be specific about daily tasks, projects, your client base and the tools you use.
Lastly, require more than the push of one button. Ask short answer questions that require an actively engaged response. Applying for your job opening requires cognitive effort.
This process will reach a broad pool of candidates then funnel contenders down the pyramid and into a relatively small, qualified and committed pool of potential employees.
Lindsey Millikin is a ZipRecruiter SMB Account Manager