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Vice President Figma Jobs in Michigan (NOW HIRING)

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Vice President Figma information

What does a vice president at Figma do?

A Vice President at Figma is a senior executive responsible for leading a major division or function within the company. Their duties often include setting strategic direction, overseeing department operations, managing teams, and driving key business initiatives aligned with Figma’s goals. VPs collaborate with other executives to ensure the company's growth, innovation, and market success. They also play an important role in mentoring leaders, shaping company culture, and representing Figma in important external partnerships.

How does a vice president at Figma typically collaborate with cross-functional teams to drive product innovation?

As a Vice President at Figma, collaboration with cross-functional teams is central to driving product innovation and achieving strategic goals. You will regularly partner with engineering, design, marketing, and sales leadership to align product vision, prioritize initiatives, and ensure smooth execution. This often involves leading cross-departmental meetings, facilitating open communication, and resolving any bottlenecks that may arise during the product development lifecycle. Building strong relationships across teams and fostering a culture of transparency are essential for success in this role.

What are the key skills and qualifications needed to thrive as a vice president at Figma, and why are they important?

To thrive as a Vice President at Figma, you need strategic leadership experience, a strong background in product management or SaaS, and a proven track record of driving business growth. Familiarity with product design tools (such as Figma itself), analytics platforms, and enterprise sales or partnership systems is highly valuable. Outstanding communication, cross-functional collaboration, and change management skills help you inspire teams and align stakeholders. These capabilities are crucial for shaping company vision, executing growth strategies, and sustaining competitive advantage in a dynamic tech environment.

What is the difference between Vice President Figma vs Product Designer?

AspectVice President FigmaProduct Designer
CredentialsExperience with design leadership, strategic planning, and Figma expertiseDesign education, portfolio, proficiency in Figma
Work EnvironmentExecutive-level, strategic, cross-departmental collaborationDesign teams, product development, user experience focus
Industry UsageUsed in tech companies, startups, and large enterprises for design leadershipUsed across tech, e-commerce, and software companies for product development

The Vice President Figma typically holds a senior leadership role overseeing design strategy and Figma implementation at an organizational level. In contrast, a Product Designer focuses on creating user-centered designs and prototypes using Figma. While both roles require Figma skills, the VP role emphasizes strategic oversight, whereas the Product Designer is more hands-on with design execution.

What are the most commonly searched types of Figma jobs in Michigan?

The most popular types of Figma jobs in Michigan are:

What are popular job titles related to Vice President Figma jobs in Michigan?

For Vice President Figma jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Vice President Figma jobs in Michigan look for?

The top searched job categories for Vice President Figma jobs in Michigan are:

What cities in Michigan are hiring for Vice President Figma jobs?

Cities in Michigan with the most Vice President Figma job openings:

Vice President Figma jobs near you

Director of Conversion Rate Optimization (CRO)

Truly Free Home

Traverse City, MI • On-site

$120K - $150K/yr

Full-time

Medical, Dental, Vision, PTO

Re-posted 14 days ago

Job description

Director of Conversion Rate Optimization (CRO)
Department: Marketing
Company: Truly Free, Inc.
Location: Remote
Compensation: $120,000-$150,000 base + performance incentives
Reports to: VP of Marketing / CMO
Company Overview
Truly Free is a fast-growing, mission-driven DTC health and wellness brand redefining what "clean" means-scientifically, environmentally, and experientially. Our non-toxic, eco-friendly cleaning products are designed to improve human health and protect the planet.
We believe conversion is a human experience problem, not just a traffic problem. Every click, scroll, and subscription decision should feel intuitive, trust-building, and purposeful. That philosophy sits at the center of this role.
Position Summary
We are seeking a world-class Director of Conversion Rate Optimization to own and evolve the end-to-end digital experience across TrulyFreeHome.com and our subscription ecosystem.
This role sits at the intersection of direct-response design, UX strategy, behavioral psychology, and data-driven experimentation. You will lead conversion strategy across acquisition, onboarding, subscription management, and retention-driving measurable lifts in conversion rate, AOV, LTV, and churn reduction.
You are not just designing interfaces-you are designing decisions.
This role will also lead the website rebrand and experience modernization, ensuring the visual system, messaging hierarchy, and UX architecture align with brand trust, clarity, and performance.
What You'll Own:
Conversion Strategy & Optimization
  • Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
  • Apply direct response design principles to drive conversion, reduce friction, and increase lifetime value
  • Identify, prioritize, and execute CRO experiments across acquisition, retention, and upsell paths
  • Translate behavioral insights and data into conversion-driven design decisions

UX/UI Vision & Leadership
  • Own the UX/UI vision and roadmap across:
    • Ecommerce website
    • Landing pages and funnels
    • Customer portal and subscription management
    • Mobile experiences
  • Ensure every experience balances brand trust, speed, clarity, and persuasion

Website Rebrand & Experience Redesign
  • Lead a comprehensive website rebrand and UX overhaul
  • Ensure brand consistency, accessibility, and usability best practices
  • Modernize design while protecting conversion performance during transition

Design Systems & Scalability
  • Build and maintain a scalable, performance-oriented design system
  • Enable rapid experimentation without breaking consistency
  • Partner with engineering to ensure clean handoff and implementation

Research, Testing & Validation
  • Conduct and oversee:
    • User research (qualitative & quantitative)
    • Usability testing
    • A/B and multivariate testing
  • Use insights-not opinions-to drive decisions

Cross-Functional Collaboration
  • Partner closely with:
    • Marketing (growth, lifecycle, paid media)
    • Engineering & product
    • Brand and content teams
  • Align UX decisions with core business KPIs

Team Leadership & Mentorship
  • Hire, manage, and mentor UX/UI designers
  • Build a culture of experimentation, accountability, and user advocacy

Required Qualifications
  • 5+ years in UX/UI, CRO, product design, or human experience design
  • Proven success in high-conversion DTC ecommerce and subscription businesses
  • Deep expertise in direct response design
  • Demonstrated impact on KPIs such as:
    • Conversion rate
    • Bounce rate
    • Retention and churn
    • LTV and AOV
  • Experience leading major website redesigns or rebrands
  • Strong command of design systems, responsive design, and accessibility
  • Advanced proficiency in Figma (Sketch / Adobe CC also acceptable)
  • Experience running and interpreting CRO experiments
  • Exceptional communication and leadership skills

Portfolio Requirement (Non-Negotiable)
Candidates must submit a portfolio demonstrating:
  • Clear calls-to-action
  • Conversion-focused design decisions
  • Subscription and retention optimization
  • Rebranding or major UX transformations
  • Measurable outcomes (before/after metrics preferred)

We are looking for proof of performance, not just aesthetics.
Preferred Experience
  • Health & wellness or regulated consumer brands
  • Experience with CRO platforms (Optimizely, VWO, Google Optimize, etc.)
  • Working knowledge of HTML/CSS and collaboration with frontend teams
  • Familiarity with behavioral psychology, persuasion, and decision design

What We Offer
  • A mission-driven company improving human and environmental health
  • Competitive compensation with performance upside
  • Health, dental, and vision insurance
  • Flexible PTO and fully remote work
  • Executive-level ownership and real impact
  • The opportunity to define the digital experience of a category-leading DTC brand

Apply