Vice President Bonanza Jobs (NOW HIRING)

FAT Brands is a leading global franchising company that strategically acquires, markets, and develops fast-casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Great American Cookies, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises over 2,300 units worldwide.

Job Responsibilities & Overview

• Flawlessly executes strategic marketing campaigns across various channels to drive same store sales and profitability for franchise partners, ensuring tactics are completed in a timely manner.

· Collaborate and implement an annual marketing and promotions calendar.

· Ensure consistent brand messaging and positioning across all marketing materials and channels.

· Collaborate with VP of Marketing to direct ad agency to optimize advertising and media channels to bring in new guests and increase frequency of existing guests.

· Be highly analytical and data-obsessed, leveraging data to inform and optimize marketing strategies, and continuously measure and improve campaign performance.

· Work collaboratively with shared marketing services (partnership marketing, creative, social, digital, local store marketing, and public relations teams) and other cross-functional teams.

· Lead marketing contact with franchise partners to ensure engagement of marketing programs and initiatives.

· Incorporates a “think differently” mentality, challenging past procedures to determine if they are garnering the results needed.

· Provide strong, positive leadership to a high performing team, actively anticipating needs, holding team accountable to deliverables, and identifying and removing potential barriers.

· Oversight of marketing support fund spend ensuring budgets are in line.

· Ensure marketing efforts are compliant with federal and state laws (including nutritional/menu), franchising laws, franchise agreement, and FDD, working with legal regarding any risk mitigation needs.

• Required: Bachelor’s Degree

• Required Experience: 7+ Years in Restaurant Marketing, Fast Casual and Burger Experience Preferred

• Multi-Brand Experience Preferred

• Franchise System Experience Required

• Ability to Navigate Multiple Stakeholders and Cross-Functional Departments

• Expertise in Market-Driven Research/Data Analysis to Make Business Decisions

• Attention to Detail, Strong Project Management Skills are Critical to Success in this Role

• Proficiency in Microsoft Word, Excel, Outlook, PowerPoint

• Willing to Travel within the U.S. as Necessary, Less Than 20% Travel

Candidate must be based out of Southern California preferably in the Greater Los Angeles area.