The Senior Manager, CRM & Retention Marketing is responsible for end-to-end strategy and execution of email, SMS, and loyalty programs, with a clear mandate to maximize customer lifetime value ...
New
The Senior Manager, CRM & Retention Marketing is responsible for end-to-end strategy and execution of email, SMS, and loyalty programs, with a clear mandate to maximize customer lifetime value ...
New
The Senior Manager, Retention is responsible for end-to-end strategy and execution of email, SMS, and loyalty programs, with a clear mandate to maximize customer lifetime value, repeat purchase rate ...
New
The Senior Manager, Retention is responsible for end-to-end strategy and execution of email, SMS, and loyalty programs, with a clear mandate to maximize customer lifetime value, repeat purchase rate ...
New
Skullcandy information
What types of projects do team members typically work on at Skullcandy, and how does cross-functional collaboration play a role?
Team members at Skullcandy are often involved in projects that range from developing new audio products to refining user experiences and brand campaigns. Collaboration is key, with cross-functional teams including engineers, designers, marketers, and product managers working closely together to bring products from concept to market. Employees regularly participate in brainstorming sessions, product testing, and feedback loops, ensuring that each perspective is valued. This collaborative environment not only fosters innovation but also provides ample opportunities for professional growth and learning from peers with diverse expertise.
What are the key skills and qualifications needed to thrive as a product manager at Skullcandy?
To thrive as a Product Manager at Skullcandy, you need a strong background in product development, market analysis, and project management, often supported by a degree in business, engineering, or a related field. Familiarity with tools like Agile project management software, data analytics platforms, and experience in consumer electronics is highly valuable. Excellent communication, creative problem-solving, and cross-functional leadership are critical soft skills for this role. These abilities ensure successful product launches, effective team collaboration, and alignment with market trends in the competitive audio industry.
What kind of jobs are available at Skullcandy?
A Skullcandy job refers to a position at Skullcandy, an audio company known for its headphones, earbuds, and speakers. Jobs at Skullcandy span various departments, including marketing, sales, engineering, product design, and customer support. Employees typically work on developing and promoting audio products while contributing to the brand's innovation and culture. Opportunities range from corporate roles to product development and retail positions.
What is the difference between Skullcandy vs Audio Engineer?
| Aspect | Skullcandy | Audio Engineer |
|---|---|---|
| Required Credentials | High school diploma, some technical knowledge | Bachelor's degree in audio engineering or related field |
| Work Environment | Design and marketing teams, retail settings | Recording studios, live events, production facilities |
| Industry Usage | Consumer electronics, audio products | Music, film, broadcasting industries |
Skullcandy focuses on designing and marketing consumer audio products, often involving product development and branding. In contrast, an audio engineer works primarily in recording, mixing, and producing audio content in studio or live settings. While Skullcandy employees may have technical skills, audio engineers require specialized training and certifications. Both roles are integral to the audio industry but serve different functions and environments.
What is Skullcandy?
Skullcandy is an American company that specializes in designing and manufacturing audio products, including headphones, earbuds, and speakers. Jobs at Skullcandy range from product design and engineering to marketing, sales, customer service, and supply chain management. The company is known for its innovative approach to audio technology and vibrant workplace culture. Employees often have opportunities to work on new product launches and collaborate with creative teams. Skullcandy also places an emphasis on diversity and personal growth within its workforce.
What are popular job titles related to Skullcandy jobs in Midvale, UT? For Skullcandy jobs in Midvale, UT, the most frequently searched job titles are:
What cities near Midvale, UT are hiring for Skullcandy jobs? Cities near Midvale, UT with the most Skullcandy job openings:
Job description
The Senior Manager, CRM & Retention Marketing is responsible for end-to-end strategy and execution of email, SMS, and loyalty programs, with a clear mandate to maximize customer lifetime value, repeat purchase rate, and long-term brand affinity.
Sitting at the intersection of marketing, ecommerce, and data, this leader will drive a best-in-class retention program that deepens customer relationships, increases engagement, and fuels profitable growth.
Primary Functional Responsibilities
Retention Strategy & CLTV Growth
- Define and execute a comprehensive retention strategy focused on increasing CLTV, purchase frequency, and customer engagement
- Own key retention KPIs including repeat rate, churn reduction, AOV, and cohort performance
- Develop customer segmentation strategies to personalize lifecycle journeys across channels
- Identify and scale high-impact opportunities across onboarding, cross-sell, and winback
Email & SMS Marketing
- Lead the strategy, planning, and execution of email and SMS programs across all lifecycle stages
- Oversee campaign calendar, automation flows, and triggered messaging (welcome, post-purchase, replenishment, winback, etc.)
- Continuously optimize channel performance through testing (creative, cadence, offers, segmentation)
- Partner with creative and content teams to deliver compelling, on-brand messaging
Loyalty & Customer Engagement
- Own and evolve the loyalty program strategy, including program structure, benefits, and member experience
- Identify opportunities to drive enrollment, engagement, and incremental revenue from loyalty members
- Integrate loyalty into broader lifecycle marketing to create a seamless, high-value customer journey
Lead Through Innovation
- Stay ahead of industry trends, leverage emerging technologies, and champion AI-driven solutions that enhance CRM performance, personalization, and operational efficiency.
Data, Analytics & Testing
- Leverage data to inform strategy, including cohort analysis, LTV modeling, and customer behavior insights
- Establish a robust testing roadmap across channels to continuously improve performance
- Partner with analytics teams to build dashboards and reporting that track retention health and ROI
- Translate insights into actionable strategies that drive measurable business impact
Cross-Functional Collaboration
- Partner closely with Ecommerce, Acquisition, Digital Experience, and Brand Marketing teams to align on customer journey and growth priorities
- Collaborate with IT to ensure best-in-class martech stack and execution
- Align retention efforts with broader promotional, merchandising, and product strategies
Team Leadership
- Manage and develop a high-performing retention team
- Foster a culture of ownership, experimentation, and continuous improvement
- Provide clear direction, prioritization, and coaching to drive team effectiveness
Required Experience & Skills
- 6-8 years of experience in CRM, retention, or lifecycle marketing, preferably in DTC or ecommerce
- Proven track record of driving CLTV growth and retention performance at scale
- Deep expertise in email and SMS platforms (Klaviyo, Attentive a plus)
- Experience owning or contributing to loyalty program strategy and execution
- Strong analytical mindset with experience in cohort analysis, segmentation, and testing frameworks
- Ability to balance strategic thinking with hands-on execution
- Excellent cross-functional leadership and communication skills
- Experience managing and developing teams
About Skullcandy
Sourced by ZipRecruiter
Industry
Computer and electronic product manufacturing
Company size
201 - 500 Employees
Headquarters location
Park City, UT, US
Year founded
2003