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Title: CDP Audience Specialist (Marketing Specialist)
Length of Contract: 6 months (Possible Extension)
Location: Manager is open to fully remote candidates
Pay Range: $40-42/hr
Job Description:
The top 3-5 skills required for this position:
1. AEP Knowledge is the main skill required for this position
2. Good communication and presentation skills
The CDP Audience Specialist is a key cross-functional member of the CDP Activation team and will be responsible for the day-to-day management, oversight and optimization of our CDP activation projects reporting to the Associate Director, Consumer Data Products.
Primary responsibilities of this role:
• Build, QC and execute audiences. Day-to-day management of CDP audience updates from scope through execution including scope documentation, managing the Project Scope, and partnering with the internal resources.
• Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness. Support junior team members by performing QA of their programs.
• Account for platform or other related technology needs beyond current core platforms in place for CDP that need to be established or introduced to achieve the benefits and allow for streamlined and efficient operations in the new model
• Identify any issues or concerns the team has with cross functional and agency partners. Work with the Senior Consumer Data Products Specialist or Associate Director to resolve issues, identify root cause, and recommend corrective action where necessary.
• Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
• Maintain segment taxonomy structure and maintain a running inventory of all CDP audience activities.
• Monitor campaign performance and proactively provides recommendations to drive an increase in engagement.
• Develop and maintain project documents, timelines, proofing checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
Qualifications:
• Bachelor's Degree in Business or Marketing or equivalent experience
• Requires a minimum of 5-8 years of progressively increasing responsibility in Adobe Experience Cloud products, including AEP, Adobe Analytics, AJO and CJA.
• Requires strong collaboration and interpersonal skills to be effective managing through a highly matrixed organization
• Skills required include business acumen, organizational assessment, creativity, interpersonal skills, and quantitative analytical abilities.
• Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people
• Results-oriented, self-starter with passion for user experience, technology and the internet
• Ability to work and lead independent initiatives without day-to-day supervision
• Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
• Collaborative nature and ability to influence and guide cross-functional stakeholders.
• Exceptional functional knowledge and expertise on digital marketing platforms.
Key **Leadership Competencies:
• Positive "all for one" approach to team deliverables and priorities.
• Builds strong relationships to enable higher performance.
• Learns fast, grasps the "essence" and can change course quickly where indicated.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment and is open to suggestions.
• Embraces the ideas of others, nurtures innovation and manages innovation to reality.