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Remote Media Relations Jobs in Santa Rosa, CA (NOW HIRING)

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Remote Media Relations information

See Santa Rosa, CA salary details

$57.4K

$102.6K

$130.7K

How much do remote media relations jobs pay per year?

As of Jul 29, 2026, the average yearly pay for remote media relations in Santa Rosa, CA is $102,586.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,200.00 and $128,500.00 per year, depending on experience, location, and employer.

How does a remote media relations professional effectively maintain and build relationships with journalists and media outlets?

In a remote media relations role, building and sustaining strong connections with journalists and media outlets relies on proactive communication, timely follow-ups, and leveraging digital tools. Professionals typically use email, phone calls, video meetings, and social media to pitch stories, respond to inquiries, and nurture ongoing relationships. Regularly providing valuable content, being responsive, and personalizing outreach are key strategies. While remote work can make networking more challenging, consistent engagement and participation in virtual industry events help maintain visibility and credibility.

What are the key skills and qualifications needed to thrive as a Remote Media Relations specialist, and why are they important?

To thrive as a Remote Media Relations specialist, you need strong written and verbal communication skills, expertise in public relations strategies, and a bachelor’s degree in communications, journalism, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and CRM systems is typically required. Relationship-building, adaptability, and proactive problem-solving are crucial soft skills for excelling in this remote role. These skills ensure effective media outreach, brand reputation management, and the ability to respond swiftly to emerging opportunities or crises.

What are remote media relations?

Remote media relations involve managing and developing relationships with journalists, editors, and media outlets from a remote location, rather than working on-site. Professionals in this field are responsible for crafting press releases, pitching stories, responding to media inquiries, and ensuring positive media coverage for their organization or clients. They use digital communication tools such as email, video calls, and media databases to connect with media contacts and monitor coverage. Working remotely allows for greater flexibility but also requires strong communication skills, self-motivation, and the ability to build rapport without face-to-face interactions.

What is the difference between Remote Media Relations vs Remote Public Relations Specialist?

AspectRemote Media RelationsRemote Public Relations Specialist
Primary FocusBuilding relationships with media outlets, pitching stories, managing press inquiriesManaging overall brand image, crafting press releases, handling public communications
Required SkillsMedia outreach, communication, storytelling, press release writingStrategic communication, media relations, content creation, crisis management
Work EnvironmentPrimarily remote, media events, press conferencesRemote, client meetings, media campaigns
Common EmployersMedia outlets, PR agencies, corporationsCorporations, PR firms, non-profits

Remote Media Relations focuses on establishing and maintaining relationships with media outlets to secure coverage, while Remote Public Relations Specialists handle broader brand messaging and public image management. Both roles require strong communication skills and often work remotely, but their core responsibilities differ in scope and focus.

What job categories do people searching Remote Media Relations jobs in Santa Rosa, CA look for? The top searched job categories for Remote Media Relations jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Remote Media Relations jobs? Cities near Santa Rosa, CA with the most Remote Media Relations job openings:
Remote Media Relations jobs near you
Infographic showing various Remote Media Relations job openings in Santa Rosa, CA as of July 2026, with employment types broken down into 75% Full Time, 19% Part Time, 1% Temporary, and 5% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $102,586 per year, or $49.3 per hour.

Communications Manager

Sonoma County Tourism

Santa Rosa, CA • Remote

$70K - $80K/yr

Full-time

Posted 6 days ago

Job description

JOB DESCRIPTION

The Communications Manager plays a critical role in communicating the message of Sonoma County Tourism (SCT) to key targeted local partners, the wine industry, B2B media, trade publications and other stakeholders. The Manager works with peers across the organization to help curate destination messages and then convey them to targeted audiences. In doing so, the Manager strives to enhance SCT’s public perception locally, regionally and within the wine tourism industry sector.


Organizational Mission: Inspire overnight travel to Sonoma County that bolsters the region’s economy and encourages responsible stewardship of the community’s abundant resources.


Organizational Vision: Sonoma County will be the premier destination in North America for responsible travelers who enjoy, protect, and preserve the area’s bountiful natural and cultural resources.


Summary

The Communications Manager works to convey organizational messaging to local partners, stakeholders, and residents. This is accomplished through a variety of channels and tactics that elevate Sonoma County and its offerings among key constituent audiences. The position also helps to communicate the organization’s programming through presentations, coordination of stakeholder meetings and other opportunities to disseminate salient information. The Communications Manager will report to the Vice President Community Engagement, but will work across the enterprise on initiatives that serve the entire team.

Essential Duties & Responsibilities

Duties may include but are not limited to the following:

Organizational Communications

· Develop and distribute communications including, e-newsletter communications (Consumer Newsletter, Tourism Industry News & Resources, Tourism Industry Performance & Insights, Vacation Rental Newsletter, Partner Alerts), LinkedIn posts and other special communications as needed.

· Work across teams to manage, compile and create SCT’s annual report, including data and milestone tracking throughout the year.

· Work across teams to compile and create annual Partner Reports for each municipality in the County.

· Support the implementation of influencer marketing efforts across the organization.

· Work with the Design Marketing Manager and the team at the Annual Meeting to create the presentation deck and other needed materials.

· Edit and proofread other company documents, such as press releases, marketing and sales materials, and website articles as needed.

· Work with the Research and Data Systems Manager to update trends, facts and figures for the meetings and group segment and travel trade segment to use in stories, e-newsletters, articles, press releases, and other materials.

Wine Tourism

· Act as the organization contact for the wine tourism industry. Coordinate with the Sonoma County Winegrowers and Sonoma County Vintners to elevate awareness around wine and visitation.

· Keep SCT informed about trends in the wine industry.

· Work with SCT’s PR agency of record on wine tourism initiatives.

Community/Partner Outreach

· Assist with creation and execution of National Travel and Tourism Week initiatives, events and associated messaging.

Additional Duties & Responsibilities

· Work across teams on special projects, as assigned.

· Draft award submissions for key travel industry, public relations, and local awards.

· Other duties, as assigned.

Required Education and/or Experience

· Bachelor’s Degree in Journalism, Communications, Marketing, or related field.

· Minimum five years of journalism, communications, PR agency or in-house public/media relations experience.


Administrative Responsibilities

· This position has no personnel supervisory responsibilities and minimal budgetary responsibilities,


Required Knowledge, Skills, & Abilities

· Experience developing and executing public relations programs for tourism, not-for-profit or consumer brand organizations

· Experience managing multiple programs and meeting deadlines

· Significant experience working with clients or partners in drafting programs and conveying information

· Excellent verbal, written and interpersonal communication skills.

· Experience working with agencies and vendors specific to media and public relations.

· Willing to work outside typical business hours.

· Dependable, highly motivated team player with a great attitude.

· Possess strong organizational skills and attention to detail.

· Must be proficient in MS Office (Word, Excel and PowerPoint). Willing to take required coursework to become skilled in PowerPoint if not already highly proficient in this program.


Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

· Ability to lift up to 40 lbs. Frequently sits, stands, and walks. Occasionally twists/turns, bends, kneels, and reaches overhead. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.


Work Environment

  • This job primary operates in a professional office environment
  • Periodic domestic travel required
  • Must have valid driver’s license and provide own transportation


Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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