Remote Goth Jobs (NOW HIRING)

“Kawaii” (Japanese for cute) is now the #1 subculture for women globally. Blind boxes. Claw machines. Gashapon machines. But most importantly... never-ending cuteness. 

Founded by a former TikTok executive, Utopic aspires to be the next big name in kawaii culture. By building a live service mobile game and portfolio of collectible toys, we aim to popularize a new generation of cute characters for kawaii fans around the world. 

We are looking for a Social Media Strategist familiar with the kawaii space to dissect the social media landscape and support the strategy for our owned and partner social media accounts. This is a remote contract or paid internship role. Join us to create a cultural phenomenon.

What you'll do:

• Oversee day-to-day content strategy and calendar across TikTok, Instagram, Pinterest, and YouTube 
• Analyze viral trends and top-performing formats and hooks in kawaii culture and create content briefs that are culturally-relevant and on-brand
• Study cozy game mechanics and player psychology to synthesize insights for both game design and social media strategy
• Use data performance and community feedback to shape and improve content strategy
• Actively engage with the community through comments, DMs, tagged content, and interactive stories
• Generate and test hypotheses across formats and hooks and identify winners to repeat and scale 

What you’ll bring:

• Degree in English, Film, Game Design, Journalism, Psychology, Marketing, or a related field
• Demonstrated ability to dissect both form and content in media analysis; you need to be able to explain why something works
• Strong portfolio of analytical work, either published or private
• Familiarity with kawaii and adjacent subcultures, such cutecore, juminocore, Y2K, McBling, magical girls, alt, and goth preferred
• Passion for fashion, trinkets, plushies, vinyl figures, DIY art and decorating preferred
• Deep fluency in TikTok and Pinterest trends, algorithms, and platform-specific best practices
• Strong communication and storytelling skills, and an eye for creativity

Pay range:

The hourly rate range for this position is between $19–$45/hour USD. This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. This role is restricted to US candidates.