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Social Media Coordinator Job Description

Are you a motivated and organized team player who values health and helping others? Do you enjoy working with like-minded individuals in a mission-driven environment? If so, we would love to have you join the Seeking Health team.

Position Overview

Job Title: Social Media Coordinator (Contractor)

Reports To: Marketing Manager

Classification: Part-time Contractor with path to Full-time

Location: Remote

Schedule: As assigned by Marketing Manager

Position Summary

• Seeking Health is a direct-to-consumer supplement company founded by Dr. Ben Lynch, ND, a recognized authority in methylation, MTHFR, and nutrigenomics. Our brand is built on education. We help customers understand the science behind their health and earn their trust before asking for the sale.
• We are seeking a Social Media Manager to own the strategy and execution of our content across all social channels. This is a role with significant autonomy, suited to someone who can both develop the plan and deliver on it consistently.

Essential Duties and Responsibilities

• Adhere to Seeking Health Core Values
• Develop the social media strategy, using analytics, performance history, and platform trends to determine post topics, formats, and engagement tactics.
• Build and maintain the content calendar across all channels, ensuring a consistent and organized publishing schedule using our management software, Metricool.
• Partner with our internal compliance team to review all content prior to publication.
• Collaborate with our in-house design team to brief and produce creative assets.
• Publish content reliably and on schedule across every account.
• Integrate our ManyChat flows into social content to drive engagement and conversions.
• Grow audience, engagement, and reach across all managed accounts.
• Channels:
• Seeking Health Instagram, Facebook, and TikTok
• Ben Lynch Instagram, Facebook, and TikTok
• Additional platforms as we expand: LinkedIn, X, and Pinterest

Growth Path

After establishing a strong system and a consistent track record of high-quality content in our brand voice, this role will expand into video. The expanded scope includes managing creator content within budget: sourcing and selecting creators, scripting, compliance review, agreements and payment, product seeding, and publishing finished video across our channels. This expansion is typically where the role transitions from part-time to full-time.

Qualifications, Requirements, and Preferences

• Proven ability to set strategy and execute it reliably.
• Strong command of social analytics, with the ability to translate data into decisions.
• Experience in the supplement industry, with ManyChat, or with creator and short-form video production.
• Excellent writing skills and a clear sense of brand voice and persuasive messaging.
• Highly organized, able to manage multiple channels and deadlines without oversight.
• Self-directed and comfortable owning a function end to end.
• Thoughtful, effective use of AI tools.
• Understanding supplement advertising and content restrictions is a plus.

Our approach to AI

We are open to the use of AI and use it ourselves, provided it is applied with judgment. We value a marketer who reviews and refines what AI produces, ensuring every caption is clear, on-brand, and gives the customer a real reason to care. AI may support the work, but the strategy, voice, and editorial judgment remain the responsibility of the person in this role.

Working Conditions and Physical Requirements

• Physical demands are representative of those required to perform the essential functions of the role.
• Working conditions are typical of a professional office environment.