SEO Specialist
Phoenix, AZ · Remote
Competitive pay * 100% remote work * High visibility on projects with real impact * Opportunity to ... Research backlink opportunities through competitor analysis, brand mentions, and digital PR ...
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SEO Specialist
Phoenix, AZ · Remote
Competitive pay * 100% remote work * High visibility on projects with real impact * Opportunity to ... Research backlink opportunities through competitor analysis, brand mentions, and digital PR ...
Remote Backlink information
What is the difference between Remote Backlink vs Remote SEO Specialist?
| Aspect | Remote Backlink | Remote SEO Specialist |
|---|---|---|
| Required Credentials | Basic SEO knowledge, link-building experience | SEO certifications, analytical skills |
| Work Environment | Independent, project-based | Collaborative, strategy-focused |
| Industry Usage | Content marketing, digital agencies | Marketing firms, e-commerce |
| Search & Comparison Intent | Link building, backlink strategies | SEO optimization, search rankings |
Remote Backlink roles focus primarily on acquiring and managing backlinks to improve website authority, often requiring basic SEO skills. Remote SEO Specialists have a broader scope, including keyword research, on-page optimization, and analytics, often requiring certifications. While both roles work remotely within digital marketing, their core responsibilities and skill sets differ, with backlinks being a specialized task within the larger SEO strategy.
What are the main challenges faced by remote backlink specialists, and how can they overcome them?
Remote backlink specialists often face challenges such as building trustworthy relationships with website owners, managing communications across time zones, and staying up-to-date with search engine algorithms. To overcome these, it's important to use effective outreach tools, maintain clear records of contacts and results, and regularly participate in SEO communities for the latest insights. Collaboration with content teams and other SEO professionals is also key to ensuring quality and relevance in link-building campaigns.
What is a remote backlink?
Remote Backlink jobs involve building and managing backlinks to websites in order to improve their search engine ranking, all while working remotely. These roles typically include tasks such as outreach to other website owners, creating content for guest posts, and analyzing backlink profiles. Professionals in this role use SEO tools and digital marketing strategies to enhance a website's authority and visibility. Remote Backlink specialists often collaborate with marketing teams and content creators from a distance, making this position ideal for those who prefer flexible, location-independent work.
What skills and qualifications are needed to thrive as a remote backlink specialist?
To thrive as a Remote Backlink Specialist, you need a solid understanding of SEO principles, link-building strategies, and digital marketing, often supported by experience in online outreach and content promotion. Familiarity with tools like Ahrefs, SEMrush, Moz, and Google Analytics is essential for tracking backlinks and measuring campaign effectiveness. Excellent written communication, creativity, and persistence are critical soft skills for building relationships and securing high-quality backlinks. These skills are crucial for improving website authority, driving organic traffic, and achieving tangible SEO goals in a competitive digital landscape.
What are popular job titles related to Remote Backlink jobs in Phoenix, AZ? For Remote Backlink jobs in Phoenix, AZ, the most frequently searched job titles are:
What job categories do people searching Remote Backlink jobs in Phoenix, AZ look for? The top searched job categories for Remote Backlink jobs in Phoenix, AZ are:
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Job description
Join the Blacksmith Team!
Blacksmith Agency is a boutique digital agency based out of Phoenix, AZ, specializing in top-of-the-line, custom website design and development. By forging digital products and online experiences rooted in user expectations and data, Blacksmith helps partners grow, innovate, and exceed their business objectives. Top clients include Google, General Electric, Voss Water, Arizona State University, and many more!
If you have a passion for digital media and technology, then join our growing team of talented individuals!
Position Objective:
Blacksmith is seeking an SEO Specialist to lead and execute organic search strategies across both client accounts and Blacksmith’s own website. This role will be responsible for driving traffic growth, improving rankings, and translating performance data into clear action plans. You’ll work across a variety of industries and site types, collaborating with developers, designers, and strategists to ensure SEO is tightly integrated into everything we build; whether it’s a client campaign or our own brand presence.
Position benefits:
Competitive pay
100% remote work
High visibility on projects with real impact
Opportunity to shape SEO process and best practices at an established digital agency
A no-drama, results-focused team that values autonomy and execution
Opportunity to work and grow at an award-winning digital agency
Essential Functions and Responsibilities:
Own end-to-end SEO strategy for multiple clients, including technical, on-page, and off-page efforts.
Conduct in-depth SEO audits, competitive gap analyses, and keyword opportunity mapping.
Collaborate with designers and developers during the strategy and build phases to ensure SEO is implemented cleanly.
Create structured content strategies and recommendations to support UX and conversion goals.
Manage and improve local SEO for clients with physical locations.
Track rankings, crawl health, Core Web Vitals, and conversions through platforms like Ahrefs, GA4, and Search Console.
Present findings and recommendations clearly to clients, with support from PMs.
Run technical SEO audits using tools like Screaming Frog and SEMrush, and summarize findings in plain language with prioritized action steps.
Implement on-page SEO updates directly in CMS platforms (primarily WordPress), including meta tags, headers, alt text, internal links, and schema markup.
Conduct keyword research using Ahrefs or SEMrush to identify primary and secondary targets for core pages, blog content, and campaigns.
Create SEO briefs and outlines to guide writers or internal team members on structure, keyword usage, and topic coverage.
Review draft content and optimize for SEO before publishing, ensuring readability, scannability, and performance.
Collaborate with developers during website projects to ensure SEO requirements (like crawlability, redirects, and proper URL structure) are met before launch.
Set up and configure SEO tools for new websites (Google Search Console, Google Analytics 4, basic tracking parameters, etc.).
Generate clear monthly reports for clients using GA4 and other tools, highlighting wins, identifying drops, and suggesting next steps.
Research backlink opportunities through competitor analysis, brand mentions, and digital PR partners; support execution where relevant.
Stay informed about Google algorithm updates and evaluate how they might impact client sites; recommend adjustments accordingly.
Attend client meetings (as needed) to walk through SEO performance and explain strategy in non-technical terms.
Flag technical blockers or content gaps and collaborate with project managers or client strategists to get them resolved.
Must Have Qualifications:
10+ years of hands-on SEO experience, ideally in an agency setting with multiple active clients
Proven track record of delivering measurable growth through SEO, with examples supported by first-party data (e.g., traffic, leads, rankings)
Strong working knowledge of Google Analytics 4 (GA4) and Google Search Console, including setting up reports and interpreting traffic behavior
Experience managing SEO across a variety of different industry websites, with direct implementation of metadata, schema, redirects, and internal linking
Confident conducting keyword research and mapping SEO strategy to business goals (traffic growth, lead generation, etc.)
Comfortable collaborating with developers to resolve indexing issues, implement redirects, or improve page speed
Able to juggle multiple client projects at once, hit deadlines, and clearly prioritize tasks across clients
Skilled in translating SEO insights into plain-English takeaways for clients and internal teams
Excellent communication and collaboration skills in a remote team environment
Bonus Qualifications:
Experience managing international SEO or multi-language sites
Understanding of conversion rate optimization (CRO) best practices
Familiarity with project management tools such as Jira, ClickUp, or Asana
Check out our website at http://blacksmith.agency
About Blacksmith Agency
Sourced by ZipRecruiter
Industry
Marketing
Company size
11 - 50 Employees
Headquarters location
Phoenix, AZ, US
Year founded
2010