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Digital Marketing Specialist

60X Custom Bowstrings is a fast-growing organization consisting of 5 online archery brands headquartered in Cowansville, PA. We are seeking an experienced Digital Marketing Specialist to continue growing our business, increase brand awareness and increase our sales to the next level. We do prefer this position to be in-house but may consider remote or 1099 contractor with the perfect candidate with vast archery knowledge and experience.

Basic Qualifications:

• Exceptional work ethic, dependable, self-motivated, driven, analytical and strategic with the ability to work with minimal guidance.
• Excellent computer skills including good working knowledge of Microsoft Office (Outlook, Word and Excel).
• Strong communication skills.
• Strong organizational and planning skills.
• Ability to perform multiple tasks in a fast paced environment.
• Minimum 2 years of professional digital marketing experience both organic and paid.
• Strong Graphic Design skills with ability to produce and edit video & photography in a timely manner.
• Google analytics, Google Ads and bing cpc experience a plus.
• Strong time-management and organizational skills with the ability to balance multiple projects.
• Strong written and communication skills.
• Archery experience or knowledge is a huge plus, almost a necessity.

Responsibilities include but are not limited to:

• Manage & maintain 4 company websites (WordPress & Bigcommerce).
• Content creation, editing, posting, scheduling and monitoring on all social media outlets to increase engagement, following & conversions.
• Create and maintain paid social advertising campaigns in Facebook, LinkedIn, Twitter, Google and Bing for highest ROI.
• Create daily content, graphics/design, and web development to ensure high quality ads and landing pages that improve conversions.
• Produce & review reports to evaluate campaign performance.
• Ability to produce projections, audits, competitor analysis, and recommendations for business development opportunities.
• Create and manage company giveaways.
• Introduce, manage and grow company reward and ambassador program.
• Manage field staff program including selection, promotion and tracking.
• Monitor online forums for posting and guidance opportunities.
• Creating eBay, Amazon and ecommerce product listings.
• Produce, manage & optimize Weekly Mailchimp Email Campaign with over 280K subscribers.
• General marketing.
• Photography & Video production, editing & uploading.

Benefits:

• Salary plus commission.
• Endless earning potential.
• Annual performance reviews.
• Health & vision Insurance.
• 401K with employer match.
• Paid vacation & holidays.

Must pass drug test and background check. Interested applicants please include cover letter with salary requirements and case examples of past campaign performances.