To thrive as a PPC Intern, you need a foundational understanding of digital marketing, analytical thinking, and a basic knowledge of pay-per-click advertising principles, often supported by relevant coursework or internships. Familiarity with tools such as Google Ads, Microsoft Advertising, Google Analytics, and basic spreadsheet or data visualization software is highly beneficial, as are Google Ads certifications. Strong organizational skills, attention to detail, and effective communication will help you excel in a collaborative, fast-paced environment. These skills enable you to efficiently support campaign management, analyze data, and contribute productively to digital marketing teams.