Position Summary:
The Communications Coordinator is responsible for leading the implementation of Advantage Behavioral Health Systems' communications, digital engagement, and brand visibility strategies. This position supports the organization's Strategic Marketing and Community Engagement Plan by expanding social media engagement, strengthening digital communications infrastructure, enhancing the organization's website, and developing a comprehensive content library that promotes awareness, understanding, and trust in behavioral health services. The Communications Coordinator will also provide communications and marketing support to the Vice President of Development for community engagement initiatives, stakeholder outreach, funding diversification efforts, and philanthropic partnership development. This position serves as the central coordinator for external communications, ensuring consistency, quality, and alignment with organizational priorities.
Essential Duties and Responsibilities:
Content Development & Communications Infrastructure
- Develop and maintain a centralized content library consisting of program one-pagers, fact sheets, FAQs, service descriptions, impact stories, and educational resources.
- Coordinate content development with program leaders to ensure materials are accurate, current, and aligned with organizational messaging.
- Create and manage standardized templates for digital and print communications.
- Support development of newsletters, website articles, stakeholder communications, and community education materials.
- Maintain version control and content management processes to ensure consistency across all external communications.
- Assist with implementation and adherence to organizational communications policies, brand standards, and messaging frameworks.
Development & Resource Leveraging Support
- Support the Vice President of Development and Friends of Advantage by creating and maintaining marketing materials that communicate organizational impact and community outcomes.
- Assist in the development of impact stories, donor communications, presentations, and informational materials used for philanthropic and community funding opportunities.
- Coordinate and maintain shared communication assets, including program descriptions, success stories, outcome summaries, and visual content that support fundraising and grant-related efforts.
- Assist with researching, evaluating, and implementing grant research and subscription tools that improve organizational efficiency and opportunity tracking.
- Support the organization's grant readiness efforts by maintaining current organizational narratives, program information, and communication materials that may be utilized in funding applications.
- Collaborate with Friends of Advantage representatives to ensure communication resources align with philanthropic outreach and stewardship efforts.
Community Engagement & Public Awareness Support
- Support the Vice President of Development in coordinating community engagement activities and external awareness initiatives.
- Assist with development and promotion of presentations, community events, speaking engagements, and stakeholder outreach activities.
- Create marketing and communications materials for civic organizations, community partners, and public awareness campaigns.
- Maintain community engagement calendars and support event promotion through digital and traditional communication channels.
- Assist in developing communication materials for elected officials, community leaders, and strategic partners.
- Support media relations efforts by preparing communication assets, background materials, and content for public awareness initiatives.
- Contribute to stigma-reduction and behavioral health awareness campaigns through storytelling, educational content, and community-focused communications.
Digital Communications & Social Media Management
- Support the development and execution of a strategic social media plan across Facebook, Instagram, LinkedIn, and emerging platforms to increase awareness, engagement, and community reach.
- Create and maintain editorial calendars that support organizational priorities, awareness campaigns, community engagement efforts, and partner initiatives.
- Coordinate content collection efforts with programs and departments to identify stories, milestones, events, and service highlights.
- Support partner amplification efforts through cross-posting, tagging, and coordinated digital campaigns.
Website Management & Digital Presence
- Coordinate website content updates and enhancements to improve user experience, service navigation, accessibility, and stakeholder engagement.
- Maintain website content accuracy, ensuring program information, referral pathways, contact information, and service descriptions remain current.
- Assist with search engine optimization (SEO) efforts, including page titles, metadata, content organization, and local search visibility.
- Collaborate with internal stakeholders and external vendors on website improvements and digital communication initiatives.
Minimum Qualifications:
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Digital Media, Nonprofit Management, or a closely related field.
- Experience managing organizational social media platforms and developing content strategies across multiple channels.
- Experience writing, editing, and producing professional communications materials for diverse audiences.
- Strong written, verbal, and interpersonal communication skills.
- Ability to manage multiple projects, deadlines, and competing priorities with minimal supervision.
- Valid driver's license and ability to travel throughout the Advantage service region as needed.
Preferred Qualifications:
- Three (3) or more years of experience in communications, public relations, marketing, nonprofit communications, healthcare communications, or behavioral health communications.
- Experience working within a healthcare, behavioral health, human services, nonprofit, government, or community-based organization.
- Experience creating content libraries, resource repositories, and organizational knowledge management systems.
- Experience supporting fundraising, donor communications, grant development, or philanthropic engagement initiatives.
- Knowledge of accessibility standards, health literacy principles, and best practices for communicating complex health and behavioral health information.
- Experience using analytics platforms such as Google Analytics, Meta Business Suite, LinkedIn Analytics, or similar reporting tools.
- Experience coordinating community engagement campaigns, public awareness initiatives, or stakeholder outreach programs.
- Experience working in environments requiring confidentiality, regulatory compliance, and sensitivity to protected health information.
