Sr/ Director Product Marketing - SAAS or Martech
Dover, DE · Remote
$200K/yr
Experience in martech, adtech, marketing analytics, marketing measurement, attribution ... This is a remote position.
New
Quick apply
Sr/ Director Product Marketing - SAAS or Martech
Dover, DE · Remote
$200K/yr
Experience in martech, adtech, marketing analytics, marketing measurement, attribution ... This is a remote position.
New
Adobe Target Lead Engineer
Wilmington, DE · On-site +1
$116K - $182K/yr
This is a hybrid role: 2 days remote, 3 days in the office Key Responsibilities: * Own the design ... Integrate Adobe Target with Adobe Analytics, AEM, Launch (Tags), and other Martech tools.
Adobe Target Lead Engineer
Wilmington, DE · On-site +1
$116K - $182K/yr
This is a hybrid role: 2 days remote, 3 days in the office Key Responsibilities: * Own the design ... Integrate Adobe Target with Adobe Analytics, AEM, Launch (Tags), and other Martech tools.
Martech Remote information
What is the difference between Martech Remote vs Digital Marketing Specialist?
| Aspect | Martech Remote | Digital Marketing Specialist |
|---|---|---|
| Required Credentials | Marketing certifications, familiarity with marketing automation tools | Marketing or related degree, certifications like Google Ads or HubSpot |
| Work Environment | Remote, tech-focused teams, marketing technology platforms | Office or remote, marketing campaigns, content creation |
| Employer & Industry Usage | Tech companies, marketing agencies, e-commerce | Brands, agencies, small to large enterprises |
| Search & Comparison Intent | Understanding roles in marketing tech, remote opportunities | Marketing strategies, campaign roles, remote options |
Martech Remote roles focus on managing marketing technology tools and automation remotely, often requiring technical certifications. Digital Marketing Specialists handle broader marketing campaigns, content, and strategy, with a mix of technical and creative skills. Both roles are common in digital marketing but differ in technical focus and work environment.
What are Martech remote jobs?
Martech remote jobs are positions in the marketing technology sector that allow professionals to work from anywhere, rather than being confined to a traditional office setting. These roles typically involve implementing, managing, or optimizing marketing technologies such as automation platforms, analytics tools, CRM systems, and digital campaign software. Remote Martech professionals may work as marketing technologists, automation specialists, data analysts, or digital marketing managers, leveraging technology to enhance marketing strategies and drive business growth. With the rise of digital-first marketing, many companies now offer remote opportunities in Martech to attract top talent and increase flexibility.
How does a remote Martech professional typically collaborate with marketing and IT teams to implement new tools or campaigns?
Remote Martech professionals frequently work cross-functionally, partnering with both marketing and IT teams via digital collaboration platforms like Slack, Zoom, or project management tools. They are responsible for understanding the marketing team's goals and translating them into technical requirements, coordinating closely with IT to ensure seamless integration of new tools and data flows. Regular virtual meetings, clear documentation, and proactive communication are essential to overcome the challenges of remote collaboration and ensure successful project delivery.
What are the key skills and qualifications needed to thrive as a Martech Remote professional, and why are they important?
To thrive as a Martech Remote professional, you need a solid understanding of digital marketing strategies, data analysis, and marketing automation, typically supported by a relevant degree or certifications in marketing or technology. Familiarity with tools such as Salesforce, HubSpot, Google Analytics, and various CRM and automation platforms is essential. Strong communication, problem-solving, and self-management skills help you collaborate effectively and adapt to remote work environments. These competencies ensure efficient execution of marketing campaigns and drive measurable results in a digital-first, distributed workplace.
What job categories do people searching Martech Remote jobs in Delaware look for? The top searched job categories for Martech Remote jobs in Delaware are:
What cities in Delaware are hiring for Martech Remote jobs? Cities in Delaware with the most Martech Remote job openings:
$200K/yr
Full-time
Posted yesterday
Job description
We are looking for a senior Product Marketing leader from a B2B SaaS company, preferably with experience in martech, adtech, marketing analytics, marketing measurement, attribution, incrementality, MMM, media optimization, customer intelligence, CDP, retail media analytics, or AI-led marketing intelligence platforms.
This role is suited for someone who has marketed complex SaaS products to enterprise or mid-market buyers and can translate technical platform capabilities into clear business value for CMOs, growth leaders, marketing analytics teams, media teams, data leaders, finance stakeholders, and revenue teams.
The person will own product positioning, messaging, go-to-market strategy, launch planning, sales enablement, competitive intelligence, buyer persona development, customer storytelling, and category education. The role requires both strategic thinking and hands-on execution.
Key Responsibilities
Required Experience
Candidates from companies in the following areas will be prioritized:
Marketing measurement, MMM, Incrementality testing, Attribution, Causal analytics, Media optimization
Marketing analytics, Adtech/Martech, retail media analytics, performance marketing analytics, AI-led marketing intelligence, marketing ROI platforms, growth analytics, and business intelligence platforms serving marketing teams
What This Role Is Not
This is not a general brand marketing, communications, PR, events, creative, or demand generation role. The core requirement is deep product marketing ownership in a B2B SaaS environment.
Candidates whose experience is mainly in brand campaigns, content execution, events, PR, or creative marketing without strong product positioning, enterprise GTM, sales enablement, and competitive intelligence ownership may not be suitable.
This role is suited for someone who has marketed complex SaaS products to enterprise or mid-market buyers and can translate technical platform capabilities into clear business value for CMOs, growth leaders, marketing analytics teams, media teams, data leaders, finance stakeholders, and revenue teams.
The person will own product positioning, messaging, go-to-market strategy, launch planning, sales enablement, competitive intelligence, buyer persona development, customer storytelling, and category education. The role requires both strategic thinking and hands-on execution.
Key Responsibilities
- Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem.
- Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions.
- Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings.
- Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence.
- Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations.
- Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversations, and sharpen competitive differentiation.
- Conduct market, customer, competitor, and category research to identify buyer pain points, market trends, differentiation opportunities, and competitive gaps.
- Work with Product Management to convert roadmap priorities into customer value propositions, launch narratives, and adoption stories.
- Partner with Customer Success to capture customer insights, use cases, measurable outcomes, and expansion narratives.
- Develop persona-based messaging for CMOs, growth leaders, marketing analytics heads, performance marketing teams, finance leaders, data teams, and partner ecosystems.
- Create thought leadership narratives, category POVs, website messaging, product pages, webinar themes, analyst materials, and executive-level content.
- Build scalable product marketing processes, templates, launch frameworks, enablement rhythms, and competitive intelligence systems.
Required Experience
- 1420 years of overall experience, with strong experience in B2B SaaS product marketing.
- Experience in martech, adtech, marketing analytics, marketing measurement, attribution, incrementality, CDP, customer intelligence, media analytics, AI/data platforms, or closely related SaaS categories.
- Proven ownership of product positioning, messaging, GTM strategy, sales enablement, product launches, and competitive positioning.
- Experience supporting enterprise SaaS sales teams with buyer narratives, battlecards, pitch decks, objection handling, competitive comparisons, and executive-level value stories.
- Strong understanding of SaaS buyer journeys, buying committees, value-based selling, technical validation, and enterprise decision-making.
- Ability to simplify complex technical, analytical, or data-led products into clear business narratives without losing depth.
- Experience working cross-functionally with Product, Sales, Customer Success, Demand Generation, Content, Partnerships, and Executive Leadership.
- Experience building or scaling a product marketing function, operating model, or repeatable GTM process will be preferred.
Candidates from companies in the following areas will be prioritized:
Marketing measurement, MMM, Incrementality testing, Attribution, Causal analytics, Media optimization
Marketing analytics, Adtech/Martech, retail media analytics, performance marketing analytics, AI-led marketing intelligence, marketing ROI platforms, growth analytics, and business intelligence platforms serving marketing teams
What This Role Is Not
This is not a general brand marketing, communications, PR, events, creative, or demand generation role. The core requirement is deep product marketing ownership in a B2B SaaS environment.
Candidates whose experience is mainly in brand campaigns, content execution, events, PR, or creative marketing without strong product positioning, enterprise GTM, sales enablement, and competitive intelligence ownership may not be suitable.
This is a remote position.