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Martech Data Engineer Jobs in Iowa (NOW HIRING)

... As a Martech Developer- Manager, you will play a pivotal role in driving strategic sales and ... data quality metrics to identify opportunities for business expansion and process optimization ...

Martech Data Engineer information

How does a Martech Data Engineer typically collaborate with marketing and analytics teams to achieve business goals?

As a Martech Data Engineer, you will regularly partner with marketing and analytics teams to design, build, and maintain data pipelines that support campaign performance tracking and customer segmentation. You’ll work closely with marketers to understand their data needs and translate them into scalable technical solutions, often attending cross-functional meetings to plan new data integrations or troubleshoot issues. Collaboration also involves ensuring data quality, managing ETL processes, and enabling self-serve analytics by making data accessible and reliable for non-technical stakeholders. This close teamwork helps drive data-driven decision-making and ensures marketing strategies are effectively measured and optimized.

What is a Martech Data Engineer?

A Martech Data Engineer is a technology professional who specializes in building and maintaining the data infrastructure that supports marketing technology (Martech) platforms. They enable the collection, integration, and analysis of marketing data from multiple sources, ensuring data quality and accessibility for marketing teams. Their work helps organizations make data-driven marketing decisions, personalize customer experiences, and measure campaign effectiveness. Martech Data Engineers often collaborate with marketers, analysts, and other engineers to implement data pipelines and optimize marketing operations.

What are the key skills and qualifications needed to thrive as a Martech Data Engineer, and why are they important?

To thrive as a Martech Data Engineer, you need a solid background in data engineering, SQL, and marketing technology platforms, typically supported by a degree in computer science or a related field. Familiarity with ETL tools, cloud data platforms (such as AWS or GCP), and certifications in marketing automation systems like Salesforce or Adobe Experience Cloud are highly valuable. Strong problem-solving abilities, attention to detail, and effective communication skills help bridge the gap between marketing and technical teams. These skills enable the efficient integration, analysis, and utilization of marketing data, driving better decision-making and campaign performance.

What is the difference between Martech Data Engineer vs Data Analyst?

AspectMartech Data EngineerData Analyst
Required CredentialsBachelor's in Computer Science, Data Engineering certificationsBachelor's in Statistics, Data Analysis certifications
Work EnvironmentData pipelines, cloud platforms, marketing tech toolsData visualization, reporting, business insights
Employer & Industry UsageMarketing agencies, tech companies, e-commerceMarketing teams, business intelligence units
Common Search & Comparison IntentUnderstanding technical data roles in marketingAnalyzing marketing data for insights

The Martech Data Engineer focuses on building and maintaining data pipelines and infrastructure for marketing data, while the Data Analyst interprets data to generate insights and reports. Both roles are essential in marketing tech environments but serve different functions within data management and analysis.

What are popular job titles related to Martech Data Engineer jobs in Iowa? For Martech Data Engineer jobs in Iowa, the most frequently searched job titles are:
What job categories do people searching Martech Data Engineer jobs in Iowa look for? The top searched job categories for Martech Data Engineer jobs in Iowa are:
Martech Developer- Manager

Martech Developer- Manager

Pwc

Des Moines, IA

$73K - $244K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago


PwC rating

8.4

Company rating: 8.4 out of 10

Based on 74 frontline employees who took The Breakroom Quiz

19th of 57 rated business consultants


Job description

Industry/Sector

Not Applicable

Specialism

IFS - Clients & Markets

Management Level

Manager

Job Description & Summary

The Opportunity
As a Martech Developer- Manager, you will play a pivotal role in driving strategic sales and marketing initiatives within our Internal Firm Services practice. Your focus will be on enhancing brand visibility, promoting the firm's services, and capturing new business opportunities through innovative digital marketing and creative campaigns. You will be responsible for selecting, implementing, and administering software that supports marketing, sales, consulting, or communications functions, optimizing technology use to drive business growth and improve customer engagement.
As a Manager, you will leverage your leadership skills to motivate and inspire your team to deliver quality results. You will be accountable for coaching team members, managing performance, and identifying opportunities that contribute to the firm's success. You are expected to lead with integrity and authenticity, articulating our purpose and values meaningfully. Embracing technology and innovation, you will enhance delivery and encourage others to do the same.
In this role at PwC, you will take ownership of projects, from planning and budgeting to execution and completion, confirming collective ownership of quality, timelines, and deliverables. You will also address conflicts or issues, engaging in difficult conversations with clients and stakeholders, while upholding professional and technical standards.
Responsibilities
- Leading the development and execution of strategic marketing and sales technology initiatives to drive business growth and enhance customer engagement
- Utilizing marketing automation software and Salesforce CRM Analytics to optimize technology implementation and improve employee experiences
- Guiding teams in the selection, deployment, and administration of software supporting marketing, sales, and communications functions
- Analyzing market trends and data quality metrics to identify opportunities for business expansion and process optimization
- Coaching and mentoring team members to leverage their strengths and deliver quality outcomes aligned with client expectations
- Building and maintaining relationships with stakeholders to promote the firm's services and enhance brand visibility
- Developing strategies for profitable growth and competitive advantage through creative campaigns and digital marketing efforts
- Confirming data validation and quality assessment within analytics frameworks to support informed decision-making
What You Must Have
- At least a High School Diploma or the equivalent degree
- At least 4 years of experience in sales, marketing or PwC experience
What Sets You Apart
- Preference for a Bachelor's degree

- Applying hands-on experience with Adobe MarTech platforms, including Adobe Experience Manager, CDPs, marketing automation technologies, Adobe Data Collection, data layers, analytics instrumentation, and Web SDK exposure
- Demonstrating frontend and enterprise CMS/DXP implementation experience, including modern JavaScript/TypeScript, HTML, DOM manipulation, event handling, client-side debugging, AEM component-level implementation, templates, content structures, and authoring impacts
- Excelling in analytical thinking and business analysis
- Demonstrating proficiency in Salesforce Marketing Cloud and Salesforce CRM Analytics
- Utilizing marketing automation software for strategic planning
- Implementing process optimization and technology solutions
- Leading project management with a focus on profitable growth
- Mentoring teams in data quality assessment and validation

Travel Requirements

Up to 20%

Job Posting End Date

The salary range for this position is: $73,500 - $212,280. For residents of Washington state the salary range for this position is: $73,500 - $244,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glanceAs PwC is anequal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.Learn more about how we work: https://pwc.to/how-we-workFor only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

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