... monetization) * Review data quality and fan models within the CRM/ CDP to identify how we can grow ... Fieldhouse / game environment is usually loud. The stress level may become high during certain ...
... monetization) * Review data quality and fan models within the CRM/ CDP to identify how we can grow ... Fieldhouse / game environment is usually loud. The stress level may become high during certain ...
... monetization) * Review data quality and fan models within the CRM/ CDP to identify how we can grow ... Fieldhouse / game environment is usually loud. The stress level may become high during certain ...
... monetization) * Review data quality and fan models within the CRM/ CDP to identify how we can grow ... Fieldhouse / game environment is usually loud. The stress level may become high during certain ...
Game Monetization Manager information
How does a Game Monetization Manager collaborate with other departments to implement effective in-game revenue strategies?
A Game Monetization Manager works closely with game designers, product managers, data analysts, and marketing teams to develop and refine in-game purchase systems and pricing models. They provide insights based on player behavior data and market trends, ensuring that monetization features enhance user engagement without compromising the player experience. Regular meetings and cross-functional reviews are common, allowing the Monetization Manager to align revenue strategies with broader game development and live operations goals. This collaborative approach ensures that monetization initiatives are both profitable and player-friendly.
What are the key skills and qualifications needed to thrive as a Game Monetization Manager, and why are they important?
To thrive as a Game Monetization Manager, you need expertise in data analysis, game design economics, and a background in business or marketing, often with a related degree. Familiarity with analytics platforms (like Tableau or Google Analytics), A/B testing tools, and in-app purchase management systems is crucial. Exceptional communication, creative problem-solving, and collaboration skills help you work effectively with cross-functional teams. These abilities ensure the development of engaging and profitable monetization strategies that balance player satisfaction and revenue growth.
What is a Game Monetization Manager?
A Game Monetization Manager is a professional responsible for developing and implementing strategies to maximize revenue from a video game. This includes overseeing in-game purchases, ad placements, pricing models, and promotional offers to ensure a balance between player satisfaction and profitability. They analyze player behavior, sales data, and market trends to optimize monetization tactics while maintaining a positive player experience. Their goal is to generate sustainable income for the game without negatively impacting user engagement.
What is the difference between Game Monetization Manager vs Game Product Manager?
| Aspect | Game Monetization Manager | Game Product Manager |
|---|---|---|
| Primary Focus | Maximizing revenue through monetization strategies | Developing and managing overall game features and user experience |
| Skills & Certifications | Data analysis, monetization tools, marketing | Product development, project management, user research |
| Work Environment | Marketing, analytics, monetization teams | Design, development, cross-functional teams |
The Game Monetization Manager primarily focuses on increasing revenue via monetization strategies, while the Game Product Manager oversees the overall game development and user experience. Both roles require analytical skills, but their core objectives differ, with the Monetization Manager centered on revenue and the Product Manager on product success and user engagement.
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Part-time
Posted 2 days ago
Job description
SUMMARY
This part-time role is anticipated to average approximately 20 hours per week and is primarily on-site in Indianapolis, IN.
The CRM Solution Specialist is part-time role that plays a role in driving consumer, partner, and business engagement through the strategic design and management of the CRM system. This role is responsible for integrating and analyzing data from multiple sources to create unified customer profiles, develop actionable segmentation strategies, and optimize fan engagement. By tracking key performance indicators and evaluating the effectiveness of business initiatives, the CRM Solution Specialist will provide insight that improves workflow efficiency and uncovers new revenue opportunities.
ESSENTIAL DUTIES / RESPONSIBILITIES
- Design, implement, and maintain CRM solutions to support consumer, partner, and business engagement initiatives.
- Analyze CRM data to offer recommendations to increase efficiency workflows, and revenue opportunities for different business units/departments.
- Integrate data from multiple sources (e.g., CDP, CRM, Surveys) to support unified customer profiles and actionable segmentation.
- Track outcomes of business initiatives and report on KPI’s through a variety of visualizations (i.e. acquisition, enrichment, monetization)
- Review data quality and fan models within the CRM/ CDP to identify how we can grow enrichment on consumer and partner profiles.
- Analyze fan behavior, segmentation, and lifetime value to improve retention, upsell opportunities, and overall engagement strategies.
- Stay up to date on “best in class” CRM trends to continuously enhance the consumer experience.
- Train internal stakeholders on CRM best practices, system use, and workflows.
- In every position, each employee is expected to align with PS&E's mission and core values along with actively participating in company-sponsored community outreach programs.
- Other duties and projects as assigned.
QUALIFICATION REQUIREMENTS
To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE:
- Minimum of three years of Salesforce/CRM administrator experience required.
- Knowledge of platform integrations, flow builder, and data analysis via reports and dashboards required.
- Preferred exposure to other Salesforce products (Data Cloud, Marketing Cloud, Service Cloud, Personalization Studio, etc.)
- Bachelor’s degree in a related field is preferred but not required. Candidates with equivalent related experience will be considered.
COMPUTER SKILLS:
This position requires the employee to have at least two years of experience working with Salesforce, as well as familiarity with business analytics. An interest in emerging platforms and technologies is necessary for success in this position.
PHYSICAL AND ENVIRONMENTAL DEMANDS
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, stand, walk, move heavy objects, use a computer, use a 10-key calculator, use a telephone, speak, hear, and write.
While performing the duties of this job, the noise level in the office work environment is usually moderate and the noise level in the Fieldhouse / game environment is usually loud. The stress level may become high during certain times of the year.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, gender identity, marital status, disability status, protected veteran status, or any other characteristic protected by law.