1

Freelance Web Copywriter Jobs in Raleigh, NC (NOW HIRING)

Freelance Web Copywriter information

See Raleigh, NC salary details

$22

$30

$44

How much do freelance web copywriter jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for freelance web copywriter in Raleigh, NC is $30.38, according to ZipRecruiter salary data. Most workers in this role earn between $25.00 and $36.20 per hour, depending on experience, location, and employer.

What is the difference between Freelance Web Copywriter vs Content Writer?

AspectFreelance Web CopywriterContent Writer
CredentialsTypically no formal certification, but strong writing skills and marketing knowledgeOften holds degrees in English, journalism, or related fields
Work EnvironmentFreelance, remote, project-basedCan be freelance or employed, often remote or in-house
Industry UsageCommon in marketing, advertising, digital agenciesUsed across media, publishing, corporate communications
Search & Comparison IntentFocuses on website content, sales copy, SEOBroader content types, articles, blogs, reports

While both roles involve writing, a Freelance Web Copywriter specializes in creating persuasive, SEO-optimized content specifically for websites and online marketing. Content Writers may produce a wider range of written materials, including articles and reports, often with less emphasis on marketing strategies. The choice depends on your focus—digital marketing or general content creation.

What are the key skills and qualifications needed to thrive as a freelance web copywriter?

To thrive as a Freelance Web Copywriter, you need excellent writing and editing skills, a solid grasp of SEO principles, and a portfolio showcasing relevant web content experience. Familiarity with content management systems (like WordPress), keyword research tools, and analytics platforms is typically required. Strong communication, creativity, and time management skills help set top performers apart in this role. These skills ensure engaging, optimized content that meets client goals and drives online engagement.

What is a freelance web copywriter?

A freelance web copywriter is a professional writer who creates content for websites, such as landing pages, product descriptions, blog posts, and other online materials, on a contract or project basis rather than as a full-time employee. They work independently for multiple clients, helping businesses improve their online presence and engage their audiences through persuasive and effective copy. Freelance web copywriters often manage their own schedules, seek out clients, and deliver content tailored to each client's brand and goals.

What are some common challenges freelance web copywriters face when working with multiple clients?

Freelance web copywriters often juggle projects for several clients simultaneously, which can make time management and meeting diverse expectations challenging. Each client may have different brand voices, deadlines, and revision processes, requiring strong organizational skills and adaptability. Clear communication and setting boundaries upfront are essential to ensure that deliverables meet client standards while preventing scope creep and burnout. Building efficient workflows and using project management tools can help maintain quality and consistency across projects.
What are popular job titles related to Freelance Web Copywriter jobs in Raleigh, NC? For Freelance Web Copywriter jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Freelance Web Copywriter jobs in Raleigh, NC look for? The top searched job categories for Freelance Web Copywriter jobs in Raleigh, NC are:
Infographic showing various Freelance Web Copywriter job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% Internship, 78% Full Time, 13% Part Time, and 8% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $63,185 per year, or $30.4 per hour.

Advertising Specialist (Meta & Tiktok)

StealthMode Agency

Durham, NC • On-site, Remote

$18K - $48K/yr

Full-time

PTO

Re-posted 4 days ago


Job description

Job Title:
Advertising Specialist (Meta & Tiktok)
$18,000 - $48,000 USD/year + bonus
The company:
StealthMode.Agency is a fast-growing advertising agency startup, with a specialty in campaigns on Tiktok, Instagram & Youtube. In simple language, we make ads that don't look like ads, which drive big returns for our clients. Our team has generated >$1Billion in revenue, and we look forward to the next billion. Our recent pivot to a performance model (investing our own capital in ad spend & getting paid for the result) has grown profits 300%. Join us for a look at the cutting edge of online advertising. Skin in the game means we risk our own capital and earn on performance-and our employees share in the profits too.
We are a fully remote team looking to grow in different countries.
The founder:
Joey Alter is a skilled executive with over ten years of experience in direct marketing, specializing in paid social customer acquisition and retention. As the founder of StealthMode Agency, Joey has successfully managed multi-million dollar ad campaigns for Fortune 500 clients, with a total ad spend managed of over $250 million dollars over the course of his career. He is also an accomplished freelancer, delivering exceptional results in conversion rate optimization, copywriting, and email marketing. Joey is passionate about continuous improvement, applying this mindset to enhance paid social strategies, long-form copy, and conversion funnels.
Job Description:
We are hiring a Social Media Advertising Specialist to join our growing team. The ideal candidate has a genuine interest in online advertising and a growth mindset. Since we invest our own capital and get paid on performance, we need someone who thinks critically and finds creative solutions-not just someone who follows a playbook. A willingness to learn and continually improve matters more than years of experience.
Experience managing monthly budgets of $50k+ and writing ads that generate ROI is a plus, but we're willing to train the right person. If you don't meet all requirements but have a strong understanding of social media ad fundamentals, apply. We are always on the lookout for amazing people that want to learn and grow.
What You'll Do:
  • Manage paid media campaigns across Tiktok, Instagram & Youtube -including ad uploading, budget pacing, optimizations and bidding
  • Media planning for campaigns (break out monthly budgets into flights, or daily/hourly pacing plans - with guidance from the CEO)
  • Test planning and execution (ideation, prioritization, and test roadmap- with guidance from the CEO)
  • Follow agency processes and help refine them for future team members (ties to quarterly bonus)
  • Competitive research: Monitor creative trends and competitor strategies in our target industries
  • Eventually creative collaboration: Work with designers, actors, videographers and web developers to produce ads and landing pages that drive conversion
  • Performance Analysis: Conduct audits and reporting on our accounts twice a week with performance insights and optimization opportunities

Requirements:
  • 2-4 years of Meta, Tiktok or Youtube ad experience, with a focus on direct response
  • Demonstrated ability to work under and meet KPIs
  • Proficiency with excel or google sheets (pivot tables and vlookups will be necessary
  • Proactive mindset instead of reactive
  • Self-motivated, able to thrive in an environment where goals are clear but the path to achieve them isn't always
  • Growth mindset, always willing to learn
  • At least one reference who can speak positively about you
  • Excellent command of English (B2 or C1 level) and great communication skills
  • International applicants OK - but must be willing to work on US time zone

Nice to have but not required:
  • Portfolio of ads you've written or helped produce that drove conversion
  • Have one creative "special skill" you can bring to the table, (photoshop for image design, copywriting, video editing)
  • You've worked on b2b or financial services accounts before
  • You've ran ads on more than one paid social channel before
  • Managed budgets of $50k per month or higher

Benefits:
  • $500 tech stipend
  • Up to $1,000 quarterly bonus. Bonus attainment based on your personal performance and your work in adding to and revising agency processes
  • 20 days PTO
  • Flex time after first 2 months (work when you want as long as deadlines and performance goals are met)
  • 3 month performance reviews (real opportunity to advance and get raises)
  • Fully remote work, always
  • Receive direct mentorship from the CEO on improving in advertising and copywriting
  • Work with brands at the top of their industries