Sr. Content Marketing Manager
Boston, MA · On-site
Mendix is a low-code app development platform: First, what is low-code? Low-code is a visual ... You will lead and manage the production of content that earns the trust of developers, data ...
Boston, MA · On-site
Mendix is a low-code app development platform: First, what is low-code? Low-code is a visual ... You will lead and manage the production of content that earns the trust of developers, data ...
Boston, MA · On-site
Mendix is a low-code app development platform: First, what is low-code? Low-code is a visual ... You will lead and manage the production of content that earns the trust of developers, data ...
$18.64 - $25.37
1% of jobs
$25.37 - $32.10
3% of jobs
$32.10 - $38.83
7% of jobs
$38.83 - $45.56
12% of jobs
$46.12 is the 25th percentile. Wages below this are outliers.
$45.56 - $52.29
19% of jobs
The median wage is $54.77 / hr.
$52.29 - $59.02
20% of jobs
$64.18 is the 75th percentile. Wages above this are outliers.
$59.02 - $65.75
16% of jobs
$65.75 - $72.48
10% of jobs
$72.48 - $79.21
6% of jobs
$79.21 - $85.94
3% of jobs
$85.94 - $92.67
2% of jobs
$18
$57
$92
| Aspect | Freelance App Developer | Mobile App Developer |
|---|---|---|
| Credentials | Typically self-taught or with relevant certifications; no formal degree required | Often holds a degree in computer science or related field; certifications are common |
| Work Environment | Independent, remote, project-based | Employed by companies or agencies, may work on-site or remotely |
| Employer & Industry Usage | Works with multiple clients across industries | Works for a specific company or as part of a team |
| Search & Comparison Intent | Looking for freelance opportunities or project-based work | Seeking full-time or in-house mobile app development roles |
In summary, a Freelance App Developer operates independently, often on a project basis for various clients, while a Mobile App Developer is typically employed by a company, working on mobile applications as part of a team. Both roles require similar technical skills, but their work environments and employment structures differ.
The qualifications to become a freelance app developer vary, but you should have experience with software development and knowledge of various programming languages, such as Java or C#. Many app developers begin their career at a software development company where their duties involve working on projects to build mobile or desktop apps. An associate or bachelor’s degree is often a prerequisite for one of these jobs. Others may start by developing apps in their spare time and putting them on app stores where users can download them. Knowing how to both code and promote your apps and services is necessary for freelancing. Develop your marketing skills, and you can factor them in when determining your rate and the type of services you want to provide, for example, consulting services.

Siemens Digital Industries Software is looking for a Senior Content Marketing Manager who lives at the intersection of technical depth and compelling storytelling. You will lead and manage the production of content that earns the trust of developers, data engineers, platform architects, security practitioners, and the executives who lead them, translating complex concepts into narratives that drive awareness, pipeline, and product adoption.
You'll be building category-defining content: technical deep dives, research-backed reports, practitioner guides, executive briefs. To be successful in this role, you should be curious, resourceful, process and outcome oriented, and eager to stay ahead of the market (with analysts and customers) to make sure what we publish resonates and leads.
What You'll DoContent
Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papers
Mentor other content marketers and manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey
Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content
Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
Lead a scalable content framework that can support multiple technical personas
Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced
SEO & Distribution
Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms
Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs
Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)
Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves
Measurement & Optimization
Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue
Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority
A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works
Cross-Functional Collaboration
Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager
Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points
Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories
Required
7+ years of B2B content marketing experience, with at least 2 years at a cloud, data, developer tools, or infrastructure company
Exceptional writing and editing skills. You can go deep on a technical topic and still make it readable for a VP
Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives
Strong grasp of SEO fundamentals and experience driving measurable organic growth
Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
Familiarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is)
Preferred
Background in data engineering, software development, or a technical field - or deep editorial experience covering this space
Experience marketing to developer, practitioner, or highly technical audiences at scale
Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress)
Portfolio of published technical content (e.g. long-form guides, whitepapers, or bylines in industry publications)
Strongly process-oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experience using AI to automate workflows
Sourced by ZipRecruiter
Software development
201 - 500 Employees
Boston, MA, US
2005