The Role
Inspira Education Group is searching for a Head of Online Events to build and scale one of the most powerful growth engines in our company. This is not a "run a few webinars" role-this is your chance to architect a category-defining events machine that shapes how tens of thousands of students and parents experience our brand.
You'll own the entire ecosystem-from creative vision and content strategy to flawless production, promotion, measurement, and team building.
For the first 2-3 months, you'll be in the cockpit yourself: hosting events, crafting decks, talking to consultants, learning our audience inside out, and building the operational backbone. Then you'll shift into building a team and scaling the volume, sophistication, and impact of our events across multiple brands.
If you're a rare hybrid-a strategist with creative instincts, a designer with operational rigor, and a marketer who lives and breathes KPIs-this is your playground. You'll get to be scrappy at the start, then build a well-oiled machine that drives massive, measurable results.
This is an in-person role requiring 5 days/week in our NYC office (Gramercy).
What You'll DoStrategy, Creativity & Content Development- Develop the full content calendar across all our verticals.
- Brainstorm and test new formats (AMAs, bootcamps, "day in the life," panel discussions, masterclasses).
- Draft compelling hooks, angles, and narratives that maximize registrations and conversions.
- Collaborate with Sales to develop follow-up strategies that drive consultations and revenue.
- Develop high-impact script outlines, run-of-show docs, and creative briefs.
Production, Ops & Execution (Initially Hands-On)- Serve as the primary webinar host or moderator early on.
- Build presentation decks with strong aesthetic judgment (visual hierarchy, typography, flow).
- Manage all GoToWebinar/Zoom technical logistics, troubleshooting, and QA.
- Coordinate independently with consultants, tutors, and presenters to gather materials, prepare them, and ensure high-quality delivery.
- Build all pre-event and post-event emails; collaborate with lifecycle team to improve automated flows.
- Ensure strong UTM tracking, funnel measurement, and reliable data accuracy.
Growth & Demand Generation- Own event promotion strategy: landing pages, email copy, SMS, social media briefs, and paid support.
- Experiment with hooks, creative assets, incentives, and timing to increase signups.
- Drive KPI improvements across all key metrics such as registrations per event, cost per attendee, attendance rate, and revenue attributed.
Team Building & Management- Train high-performing moderators and junior presenters.
- Know how to evaluate talent, give feedback, and-when necessary-make hard decisions about performance.
- Build SOPs, templates, automation, and workflows to make events scalable.
AI, Design, & Systems Efficiency- Use AI tools to improve deck creation, clip editing, graphics, and copywriting workflows.
- Maintain a strong aesthetic bar-able to distinguish excellent vs mediocre design and copy.
- Work closely with the social team to repurpose webinar content into TikToks, Reels, YouTube clips.
- Help research and test offline event opportunities if strategically valuable (e.g., college fairs, MCAT meetups).
Who You AreIdeal Professional Background- 5-10 years experience in marketing, events, webinars, lifecycle, content, or growth.
- Proven track record of scaling webinar programs or owned content engines.
- Experience working in fast-paced growth environments.
- Education/test-prep/admissions background is a plus but not required.
- Experience with HubSpot and landing page builders is a bonus.
High Ownership- Comfortable being an IC for the first few months.
- Aggressive mindset toward scaling volume while improving quality.
Creative + Analytical- Can generate fresh ideas for topics, hooks, and formats.
- Numbers-driven: lives inside dashboards, funnels, and KPI targets.
- Strong experimentation mindset (A/B tests across everything: timings, creatives, presenters).
Managerial Ability- Can hire, train, and manage talent.
- Excellent collaborator across Sales, SEO, Social, Lifecycle, and Ops.
- High emotional intelligence and strong communication skills.
Design & Aesthetic Judgment- Can recognize and demand high-quality visuals and user experiences.
- Strong presentation-building ability; understands composition and flow.
Technical Fluency- Deep comfort with webinar platforms (GTW, Zoom, etc.), automations, UTM tracking, and event ops.
- Ability to troubleshoot tech issues live under pressure.
AI-Native- Natural at using AI for design, copy, production, and operational efficiency.
Why you'll love Inspira- Amazing people with a great vision and values
- Mission-driven team culture focused on student success
- Your work directly impacts the lives and careers of students across the globe
- Health, dental, and vision insurance, base plans 100% employer paid
- Flexible paid time off (PTO) and paid holidays
- 401(k) with company match