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Email Copywriting Remote Jobs in Delaware (NOW HIRING)

Email Copywriting Remote information

What is the difference between Email Copywriting Remote vs Content Writer Remote?

AspectEmail Copywriting RemoteContent Writer Remote
Required SkillsPersuasive writing, email marketing, segmentationResearch, storytelling, SEO optimization
Work EnvironmentRemote, marketing teams, digital agenciesRemote, media companies, content agencies
Common CertificationsCopywriting certifications, email marketing coursesContent marketing, SEO certifications
Industry UsageMarketing, advertising, e-commercePublishing, blogging, corporate communications

While both roles involve writing remotely, Email Copywriting Remote focuses on crafting persuasive emails for marketing campaigns, requiring skills in email strategy and segmentation. Content Writer Remote covers a broader range of content types, emphasizing research and storytelling. Understanding these differences helps employers and job seekers target the right skills and industries for each role.

What are the key skills and qualifications needed to thrive as a Remote Email Copywriter, and why are they important?

To thrive as a Remote Email Copywriter, you need strong writing and editing skills, a solid grasp of marketing concepts, and experience crafting persuasive emails for target audiences. Familiarity with email marketing platforms like Mailchimp or HubSpot, as well as knowledge of A/B testing and analytics tools, is commonly required. Creativity, attention to detail, and excellent time management are standout soft skills for this position. These capabilities ensure email campaigns are engaging, effective, and aligned with business goals in a flexible remote environment.

What is email copywriting and how does remote email copywriting work?

Email copywriting involves crafting persuasive and engaging written content for emails, typically used in marketing campaigns, newsletters, and customer communications. Remote email copywriting means performing these tasks from any location outside of a traditional office, often collaborating with clients or teams via digital tools. Remote email copywriters are responsible for understanding the target audience, creating compelling subject lines and body content, and driving recipients to take desired actions, such as making a purchase or signing up for a service. Strong communication, writing skills, and familiarity with email marketing platforms are essential for this role.

What are some common challenges faced by remote email copywriters, and how can they be overcome?

Remote email copywriters often encounter challenges like limited direct communication with clients or team members, which can lead to misunderstandings about campaign goals or brand voice. To overcome this, it's important to establish clear communication channels, use collaborative tools for feedback, and schedule regular check-ins to align on expectations. Additionally, staying organized and managing deadlines independently is crucial for success. Building strong relationships with marketing teams and staying updated on email marketing trends can also help enhance your effectiveness in the role.
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Senior Copywriter, Performance Creative (Remote)

Forbes Advisor

Wilmington, DE • On-site, Remote

Full-time

Posted 29 days ago


Job description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Forbes Advisor is hiring a Senior Copywriter to own the performance-driven copy that turns ad clicks into customers across our highest-spend categories. This is a direct-response writer's role focused on the copy that does the persuasion work after the ad: advertorials, video sales letter (VSL) scripts, quizzes, and journeys. The role also contributes to customer-lifecycle copy (long-form sales emails, nurture flows, and re-engagement campaigns).
This role reports into the VP Creative and will partner with Creative Leads (who concept and direct the upstream ad creative) and with Paid Social and Native Buyers (who direct the spend). Your work will sit behind significant paid spend across Debt Relief, Pet Insurance, Weight Loss Medications, Credit Cards, LLC Formations, and other categories as the portfolio expands.
The successful candidate is fluent in the modern direct-response canon, comfortable in regulated categories, and writes at performance-marketing pace without sacrificing craft. You bring both an editorial voice and a conversion instinct. You are comfortable in a start-up style environment, a self-starter with an aptitude for problem-solving, and a strong collaborator across Creative, Buying, and Strategy.
Responsibilities:
  • Write long-form copy across the Forbes-owned customer journeys, including advertorials, landing pages, in-funnel page copy, and on-page persuasion.
  • Script Video Sales Letters (VSLs) for paid social, native, and YouTube placements, particularly in Weight Loss, Debt Relief, Pet Insurance and other direct-response heavy categories.
  • Own customer-lifecycle email copy across Forbes-owned journeys: long-form sales emails, autoresponder sequences, nurture flows, and re-engagement campaigns.
  • Maintain need-state and message coherence from ad to advertorial to landing page to handoff, ensuring the customer journey reads as one continuous piece of persuasion.
  • Work fluently inside compliance rails keeping persuasion and compliance aligned rather than in tension.
  • Collaborate with vertical General Managers, Customer Insights, and Data partners to ground copy in real consumer triggers and performance read-outs.
  • Ship multiple drafts a week and iterate from data, not opinion.
  • Provide regular updates on copy performance and craft initiatives to the Creative leadership team.
  • Occasionally partner with Creative Leads on ad copy, contributing hooks, angles, and headline systems where they sharpen the journey.

Requirements:
  • 7+ years of long-form direct-response copywriting experience in performance-driven environments (DTC, supplement, FinServ DR, health DR, or comparable).
  • Portfolio of advertorials, VSLs, sales pages, or long-form sales emails with clear performance attribution. We want to read the actual work and hear the actual results.
  • Mastery of long-form persuasion architecture: hook craft, story, mechanism, proof, transition, and CTA. Working command of the modern direct-response canon.
  • AI-augmented writing fluency. Regular use of LLMs (Claude, ChatGPT, or similar) for research, drafting, iteration, and structured prompting across long-form formats. We're a human-led shop that uses AI to accelerate output without diluting craft, and you'll be expected to operate that way from day one. You can articulate where AI sharpens long-form persuasion and where it weakens it.
  • Editorial voice fluency. You can write in the register of an article, not a sales letter dressed in article clothes.
  • Demonstrated email and CRM copywriting experience: long-form sales emails, autoresponder sequences, and nurture flows. Portfolio should include email work alongside long-form direct-response samples.
  • Demonstrated speed and volume in performance marketing environments. Comfortable shipping multiple drafts a week and iterating from data.
  • Comfort working inside compliance rails (FDA-style health claims, FinServ regulatory language, brand guardrails).
  • Strong collaboration skills across Creative, Buying, vertical GMs, Editorial, and Brand.
  • Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.
  • Excellent communication and organizational skills.

Strong Pulses:
  • Direct experience with GLP-1, weight loss, debt relief, insurance, or comparable regulated direct-response categories.
  • Quiz funnel and branching-narrative copy experience.
  • Familiarity with the publisher and native-ad ecosystem (Outbrain, Taboola, sponsored content).
  • Comfort reading performance dashboards (Looker, Tableau, in-platform reporting).
  • Experience building reusable AI workflows for copy production: templates, Claude Projects or custom GPTs, prompt libraries, or agentic tooling that compounds output without diluting craft.

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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