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Director Remote Edtech Jobs in Wisconsin (NOW HIRING)

Growth Marketing Director (Remote)

WI · Remote

$138K - $179K/yr

The Growth Marketing Director drives sustainable revenue growth through data‑driven acquisition ... Cengage is a global edtech company supporting learners, educators, and institutions across more ...

Director Remote Edtech information

What are the key skills and qualifications needed to thrive as a Director of Remote EdTech, and why are they important?

To thrive as a Director of Remote EdTech, you need expertise in digital education strategies, instructional design, and leadership, typically backed by experience in education technology and an advanced degree. Familiarity with learning management systems (LMS), virtual classroom platforms, and data analytics tools is crucial for overseeing and improving remote learning environments. Outstanding communication, strategic vision, and adaptability are vital soft skills for driving innovation and leading distributed teams. These skills and qualities ensure effective remote program delivery, continuous improvement, and successful team management in a rapidly evolving education sector.

What does a Director of Remote Edtech do?

A Director of Remote Edtech oversees the implementation and management of educational technologies that support remote or online learning. This role involves developing strategies to enhance virtual learning experiences, managing teams that deliver digital education solutions, and ensuring that technology aligns with educational goals. Directors also evaluate new tools, coordinate with educators and administrators, and ensure compliance with relevant regulations. Their work is critical for ensuring students and teachers have access to effective, accessible, and innovative learning environments.

How does a Director of Remote Edtech typically collaborate with cross-functional teams to implement new learning technologies?

A Director of Remote Edtech regularly works with curriculum designers, IT specialists, and instructional staff to ensure that new technologies align with both educational goals and technical capabilities. This often involves leading project meetings, gathering feedback from educators, and coordinating with vendors or product teams. Effective collaboration ensures smooth integration, stakeholder buy-in, and ongoing support for digital learning initiatives. Strong communication and project management skills are crucial for navigating differing priorities and achieving successful, scalable outcomes.
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Growth Marketing Director (Remote)

Growth Marketing Director (Remote)

Cengage

WI • Remote

$138K - $179K/yr

Full-time

Posted 8 days ago


Cengage rating

8.7

Company rating: 8.7 out of 10

Based on 16 frontline employees who took The Breakroom Quiz

3rd of 17 rated publishing


Job description

The Growth Marketing Director drives sustainable revenue growth through data‑driven acquisition, retention, and lifecycle marketing strategies across Cengage. You’ll have the opportunity to build and scale a high-impact growth engine and shape how we acquire and convert customers at scale, partnering closely with Portfolio, Product, Sales, and Marketing to accelerate customer and revenue growth.

Cengage is a global edtech company supporting learners, educators, and institutions across more than 100 countries with digital products and services that connect education to employment.

Growth Strategy & Planning
  • Develop and implement a comprehensive growth marketing strategy aligned to business goals
  • Identify and prioritize high‑impact growth opportunities across the customer lifecycle
  • Own growth objectives and key results, forecasting, and performance reporting
  • Collaborate cross‑functionally with internal partners within Marketing, Portfolio, Product, Sales, etc.
  • Lead agencies and external partners as needed
Acquisition & Demand Generation
  • Lead multi‑channel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.)
  • Optimize CAC, LTV, and conversion rates through experimentation and testing
  • Oversee campaign planning, execution, and optimization
Lifecycle & Retention
  • Build and scale lifecycle marketing programs (onboarding, engagement, upsell, retention)
  • Partner with Product and Customer teams to improve activation and reduce churn
  • Leverage marketing automation and personalization
Experimentation & Analytics
  • Establish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization)
  • Use data and insights to inform decisions and continuously improve performance
  • Partner with Analytics to define metrics, dashboards, and attribution models
Skills you will need here
  • Minimum of 8 years of experience in growth, performance, or digital marketing
  • Proven track record of driving measurable growth in revenue, users, or pipeline
  • Deep expertise in paid acquisition channels (Google, Meta, etc.)
  • Strong analytical mindset with hands‑on experience using data to inform decisions
  • Experience with experimentation frameworks and marketing technology stacks
  • Exceptional leadership, communication, and partner management skills
  • Experience in B2B / B2C / SaaS / e‑commerce
  • Familiarity with CRM, marketing automation, and analytics tools
  • Experience scaling growth in a fast‑paced or high‑growth environment
Compensation

At Cengage Group, we take great pride in offering a comprehensive Total Rewards package designed to support and empower our employees. Individual base pay varies based on work schedule, qualifications, experience, internal equity, and geographic location. In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. The bonus target amount is not guaranteed and is dependent on individual performance and overall company results.

25% Annual: Individual Target $138,200.00 – $179,650.00 USD

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About Cengage

Sourced by ZipRecruiter

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Industry

Education

Company size

1,001 - 5,000 Employees

Headquarters location

Boston, MA, US

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