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Direct Response Copywriter Jobs in Indiana (NOW HIRING)

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Direct Response Copywriter information

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$13

$34

$64

How much do direct response copywriter jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for direct response copywriter in Indiana is $34.96, according to ZipRecruiter salary data. Most workers in this role earn between $26.54 and $39.57 per hour, depending on experience, location, and employer.

What does a direct response copywriter do?

A typical day for a Direct Response Copywriter involves researching and writing marketing copy for various channels, such as emails, landing pages, and social media ads, all designed to encourage specific customer actions. You’ll regularly collaborate with marketing strategists, designers, and data analysts to craft, test, and refine high-converting messages. Additionally, you may spend time reviewing campaign performance metrics to optimize future copy and ensure messaging aligns with audience needs. The role is dynamic and fast-paced, offering the chance to see direct results from your efforts and to continuously learn from live feedback.

What is a direct response copywriter?

A Direct Response Copywriter creates persuasive content designed to prompt immediate action, such as purchasing a product, signing up for a service, or clicking a link. This type of writing is results-driven and focuses on conversions, often used in emails, landing pages, ads, and sales letters. Unlike general copywriting, direct response copy focuses on measurable responses from the audience. Effective direct response copywriters understand psychology, audience pain points, and persuasive techniques to drive engagement and sales.

What are the key skills and qualifications needed to thrive as a direct response copywriter?

A successful Direct Response Copywriter possesses strong persuasive writing abilities, in-depth understanding of buyer psychology, and experience with marketing fundamentals, usually supported by a relevant degree or portfolio. Familiarity with tools such as CRM platforms, A/B testing software, and analytics tools, as well as certification in digital marketing, is often expected. Exceptional attention to detail, adaptability, and the ability to collaborate with marketing teams set top performers apart. These competencies enable the creation of effective copy that drives immediate customer action and supports measurable business results.

What are popular job titles related to Direct Response Copywriter jobs in Indiana?

For Direct Response Copywriter jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Direct Response Copywriter jobs in Indiana look for?

The top searched job categories for Direct Response Copywriter jobs in Indiana are:

Direct Response Copywriter jobs near you
Infographic showing various Direct Response Copywriter job openings in Indiana as of August 2026, with employment types broken down into 77% Full Time, and 23% Contract. Highlights an 42% In-person, and 58% Remote job distribution, with an average salary of $72,711 per year, or $35 per hour.

Creative Strategist (Amazon TV & Brand Advertising)

Incubator Lab

Brazil, IN • On-site

Full-time

Posted 23 days ago

Job description

Creative Strategist (Amazon TV & Brand Advertising) About IncubatorLab

At IncubatorLab, we partner with fast-growing brands to develop creative strategies that build awareness, strengthen brand positioning, and drive long-term growth. We're looking for a Creative Strategist with experience in brand advertising, TV/streaming creative, and programmatic display campaigns to help shape compelling campaigns across the Amazon ecosystem and beyond.

This role is not focused on direct response or performance creative. Instead, we're looking for someone who understands how to build memorable, brand-first campaigns that connect with audiences through storytelling and strategic messaging.

What You'll Do
  • Develop creative strategies for Amazon TV, streaming, and programmatic display advertising.
  • Create messaging frameworks and creative briefs that strengthen brand positioning and awareness.
  • Partner with designers, copywriters, video editors, and marketing teams to develop high-impact brand campaigns.
  • Translate audience insights into compelling creative concepts across video and display formats.
  • Collaborate with internal stakeholders to ensure campaigns align with broader marketing objectives.
  • Analyze campaign performance and use insights to refine messaging and creative direction.
  • Stay current on trends in brand advertising, streaming platforms, connected TV (CTV), and programmatic media.
  • Help establish best practices for brand storytelling across Amazon and other digital channels.
What We're Looking For
  • 3+ years of experience in Creative Strategy, Brand Strategy, or Advertising Strategy.
  • Experience developing brand-awareness campaigns for consumer brands.
  • Experience working on 30-second TV, streaming, Connected TV (CTV), or online video campaigns.
  • Hands-on experience supporting or collaborating on programmatic display and TV advertising campaigns.
  • Strong understanding of brand positioning, messaging, audience insights, and creative development.
  • Ability to write clear creative briefs and communicate strategic direction to creative teams.
  • Excellent collaboration and communication skills across cross-functional teams.
Preferred Experience

We're especially interested in candidates who have experience with one or more of the following:

  • Amazon Ads (Streaming TV, Brand Ads, or DSP)
  • Amazon Prime Video advertising
  • Connected TV (CTV)
  • Programmatic Display
  • Major consumer brands (CPG, retail, technology, lifestyle, wellness)
  • Creative, branding, or advertising agencies
  • Streaming platforms such as Hulu, Roku, Disney+, YouTube TV, Peacock, or Netflix Ads
  • Cross-channel brand campaigns
Bonus Qualifications
  • Experience with Amazon DSP campaigns.
  • Familiarity with consumer research and audience segmentation.
  • Experience presenting creative concepts to stakeholders or clients.
  • Understanding of upper-funnel marketing metrics such as reach, awareness, brand lift, and engagement.
  • Experience working with health & wellness or consumer packaged goods (CPG) brands.
Who You Are

We're looking for someone who is:

  • A strategic thinker who enjoys solving creative challenges.
  • Passionate about storytelling and building memorable brand experiences.
  • Collaborative, coachable, and easy to work with.
  • Comfortable working cross-functionally with creatives, marketers, and leadership.
  • Curious, proactive, and eager to continuously improve creative performance.
Why Join IncubatorLab?
  • Work on innovative campaigns for fast-growing consumer brands.
  • Help shape high-impact creative across Amazon's advertising ecosystem.
  • Collaborate with experienced marketers, creatives, and strategists in a fast-paced, remote environment.
  • Make a meaningful impact on brand growth through strategic storytelling and creative excellence.
  • Competitive compensation based on experience.

If you're passionate about brand storytelling, creative strategy, and developing impactful TV and programmatic campaigns, we'd love to hear from you. Please include a portfolio showcasing brand-awareness campaigns, creative briefs, TV/streaming work, or strategic case studies with your application.

Apply