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Lexington Christian Academy is currently accepting applications for the position of Marketing & Communications Coordinator. The MarCom Coordinator is responsible for implementing unified, results-driven marketing and communications for the school. This is a highly cross-functional role, working with Admissions, Development, Auxiliary Programs, and other cross-functional teams within the organization. With a strong emphasis on technology-based efforts, the position will focus on lead generation, storytelling, brand awareness, communications and internal marketing.

RESPONSIBILITIES

Marketing

• Marketing Plan—facilitate the development and management of a comprehensive marketing plan for the school. This includes working with the Advancement team to identify goals and objectives, conduct market research, develop an implementation plan, measure impact.

• [ADMISSIONS] Inbound Marketing— Manage HubSpot, and use the CRM to run email campaigns, create landing pages, run organic social media (Facebook/Instagram), write blog posts, all with the goal of showing LCA as a thought-leader in Private Christian Education in New England. Target parents who are top-of-funnel, and lead them into our admissions funnel.

• [ALL DEPTS} Outbound Marketing

  • Social Media Advertising: Execute on priorities identified to generate increased awareness and for the school, increase inquiries for enrollment, and promote LCAx programming.

  • Oversee Google Ads and Paid Search Campaigns: Utilize web-based marketing strategies to increase the online presence for the school including the effective use of social media sites and search engine optimization

  • Leverage LCA constituents to promote LCA and its programs

• Lexington Christian Academy Brand— Work with leadership to establish and maintain an effective brand for all LCA programming. Work with the Advancement Team to establish and enforce brand standards; review and approve all collateral and web-based communications.
  

Web Master

• Website Maintenance: regularly update content, facilitate updates and improvements.

Communications

• Communication Plan– facilitate the development of a comprehensive communication plan for the school, and make sure all faculty and staff are aware of the process for communication.

• Internal Communications—Work with faculty & staff responsible for ongoing communications to ensure there is a consistent, timely and compelling flow of internal communications. This includes mailings, the website, the Lantern, Facebook, email, the Link, etc.

• External Communications— Provide a regular flow of external marketing communications to all constituent groups through the use of mailings, the school’s website, Facebook and other social media sites, email newsletters and other strategies. Establish a consistent brand, high satisfaction, and facilitate the potential for effective word-of-mouth marketing.

• North Campus – intentionally support the North Campus leadership team with communications infrastructure. Parent newsletters, Main Campus communication coordination, internal marketing to students.

• Development - support the Development Office and LCA fundraising efforts with effective, differentiated communication strategies and workflows

  • Develop DevComm workflows alongside HOS and Sr Director of Development

• Story Telling—tell the Lexington Christian Academy story through effective writing, speaking, and videos. Work with and oversee external videographer and editing specialists.

• Content Creation—actively participate in regular creation of content for the various marketing and communications vehicles. Coordinate all design projects, ensuring all content is designed to a level of excellence

Student Engagement

• Student Media Team - oversee and facilitate a team of students to take photographs, design graphics, and create content for LCA social media and other communications

Teamwork

• Advancement Team Meeting: Once a week ensuring Development, Admissions, and leadership are on the same page with Marketing efforts.

• Regularly meet with Development, Admissions, Principal, and HOS about

communication & marketing.

• CalCom Meeting: Meet with Head of School (and other leadership) once a week to collect important information and put out an internal communication email newsletter to faculty, staff with important information, as well as manage and review events on the calendar.

QUALIFICATIONS

• Passion for LCA’s mission

• High integrity and role model

• Goal & results oriented

• Strong communicator and promoter--written & verbal abilities

• Takes initiative

• Personable and able to “sell” the school

• Web and Social Media expertise

• Team oriented

DIRECT REPORTS

• Supervise outside contract help hired to support our marketing efforts

SCHEDULE & WORKING CONDITIONS

This is a full-time position on the Non-academic work cycle.

Salary range: $58,000-68,000