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General Manager, Trauma & CMF

Location: Virginia Beach, VA

Department: Marketing

Job Type: Full-Time

Clinical: Non Clinical

Travel: Up to 50%

LifeNet Health is searching for talented individuals who will embrace our mission of saving lives, restoring health, and giving hope.

LifeNet Health, headquartered in Virginia Beach, Virginia, is the largest nonprofit organ procurement organization (OPO) and tissue processor in the United States, as well as a leading innovator in tissue engineering and regenerative medicine. Our goal is to improve the quality of human life through the provision of organs, tissues and cells for transplantation; to provide innovation in the fields of bio-implants, regenerative medicine and research; and, to serve the community with educational and support services that enhance the donation process. LifeNet Health has over 1200 employees and has a growing global presence.

How You Will Contribute To LifeNet Health’s Success

Leads a customer focused Business Unit and Franchise, consisting of medical and operational staff with significant subject matter expertise. Markets medical and scientific capabilities to clients, working as and in conjunction with business development teams and operations to develop new customers and build existing established relationships. Responsible for improving existing products, developing and implementing innovative professional marketing programs to ensure successful product launches and continued market share growth of the Company's existing products. Profit and Loss responsibility of the Franchise.

What You’ll Do

Strategic: Utilizes key business models such as a SWOT, segmentation, product life cycle, and GAP analysis to aid in the development, implementation, and positioning of product lines. Accumulates, analyzes, and evaluates key data about the marketplace, including areas such as market size, growth movement, and competition, to help anticipate competitive movements and make recommendations for product positioning in the marketplace. Validates new product design, functionality and clinical applications with customers as well as developing marketing and sales plans. Develops and implements pricing and product offering strategies based on customer needs and processing feasibility. Ensures departmental compliance with all relevant regulatory standards.

Leadership: Performs day-to-day management of the Franchise and provides oversight to assigned team by leading, guiding and directing employees to be effective team members. Ensures that everyone is equipped with the right skills, tools, and talents necessary for executing their duties using established people processes. Collaborates and provides ongoing product and service support to representatives of LifeNet and its partners. Works closely with R&D teams to support new product development and launch efforts.

Financial: Develops and implements strategic and annual marketing plans to include short term, mid-term, and long-term goals and objectives for the respective product family. This includes situational analysis of products, revenue forecasts, competitive analysis, and identification of key opportunities and threats. Evaluates the product-marketing plan to ensure compatibility with LifeNet mission. Develops and executes product launch strategies. Responsible for the franchise Profit and Loss.

Relationship/Partnering: Develops and maintains relationships with “key opinion leaders” in the surgical community relative to the product family to aid in new product development and positioning of current product lines. Builds relationships with and works effectively with both direct and distributor sales teams.

Education & Training: Utilizes key communication and promotional tools to establish awareness and feedback from the target audience and potential users. This may involve the utilization of external resources for the development of clinical education programs, sales collateral marketing materials, and other associated brand awareness activities.

What You’ll Bring (Minimum Requirements)

• Bachelor's degree (BS or BA); Marketing, Business or related field
• 10 years sales experience in Medical Sales/Marketing and Product Management
• 8 years’ experience leading and managing direct reports
• 5 years’ experience in Trauma/CMF
• 5 years’ experience in the development and market introduction of new and transformational products

These Would Be Nice Too (Knowledge Skills And Abilities)

• Project Management – Able to provide oversight within large and complex projects to ensure quality, delivery and high levels of client satisfaction
• Communication - Effective oral, written and presentation communication skills
• Strategic Thinking - Ability to analyze and strategize to meet goals
• People Development – Engages in Talent Management practices to cultivate a workforce that is well aligned with current and emerging talent needs
• Research/Problem Solving – Leads through analysis of situations with appropriate attention to detail and the big picture

Why work at LifeNet Health?

• 403(b) and Profit-Sharing Plan
• Affordable medical, dental, and vision coverage
• Corporate sponsored events for employees
• Work-life balance with generous paid time off to include vacation time, sick time, and paid holidays
• Tuition reimbursement
• Personal career, skill, and leadership development opportunities
• Wellness Program (gym reimbursement, monthly wellness webinars, mental health toolkit, financial resources, and much more)
• Employee Assistance Program (EAP) for employees and members of their household
• Dedicated and passionate co-workers

Salary

• The pay rate for the successful candidate will depend on geographic location and the candidate’s qualifications including prior relevant experience. The pay range for this position in Virginia Beach, VA is $175,000 annually (entry-level qualifications) to $233,000 annually (experienced in this role).
• Actual compensation may be higher based on the successful candidate’s knowledge and relevant experience.
• This position is also eligible for an annual bonus based on certain criteria being met.

All benefits are subject to eligibility requirements and LifeNet Health reserves the right to modify or change these benefits programs at any time, with or without notice, unless otherwise required by law. Further, nothing in this posting is intended to alter the “at will” relationship of a successful candidate and this posting does not constitute a specific promise.

LifeNet Health is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status. We maintain a drug‑free workplace and perform pre‑employment substance abuse testing.