Banner pilots fly aircraft with long flag advertisements or messages attached to the back to promote a company's products or services, or to display a personal expression, such as "Congratulations!" or "Happy Birthday." The type and size of banner you tow depend on the specifications of your clients. During your workday, you log each flight plan and fly the banner plane near an area where your target audience has the best chance of seeing the banner. Banner pilots typically fly over beaches, concert venues, and professional and collegiate sporting events. As a banner pilot, you operate out of a base, and you return there occasionally during your shift to change banners when necessary.