Media Director / Buyer

DESCRIPTION:

Scottsdale-based ANDERSON Advertising & Public Relations, a full-service advertising, creative and marketing agency, is is seeking an experienced hybrid Media Director/Buyer. This position will lead both traditional and digital media deliverables and staff.

Responsible for the overall Media Department and team’s performance, this position will be a steward of the entire media planning/buying process, providing strategic recommendations to the Client while mentoring the staff. The Media Director/Buyer is expected to have strong leadership, working knowledge of both traditional and digital media. The position will actively develop and/or lead staff to analyze, lead, plan and execute media assignments, consistently engaging with Account Service and Clients. The Media Director/Buyer will contribute strategy, develop all media deliverables while managing staff.   

RESPONSIBILITIES:

• Ownership of all media department assignment and deliverables

• Leader with working knowledge in both traditional and digital media, including, but not limited to broadcast TV/Radio, Out-of-Home, print, online, digital, social, sponsorships, promotions

• Initiate, execute and manage all media plans and buys while providing guidance and support to the media team

• Coordinates all traditional media details including planning, development, presentations, buying, budgets, authorizations and placement

• Develops and negotiates best price, quality and placement of advertisement, knowing how to achieve aggressive goals while maintaining long-term

• Generates and maintains all Client budgets and plans, while monitoring results and providing updated reports

• Compile and coordinate research data relevant to media plan; establishing strategic, even creative opportunities for plan and Client

• Keep abreast of fluctuations in media popularity ratings while continuing to identify best placement to reach identified audience and goals

• Maintains a responsive working relationship with Clients and staff

• Oversees insertion orders, traffic and material specifications

• Has an in-depth understanding of the Phoenix media marketplace and isn’t new to buying it

• Breeds and maintains agency relationships with all media vendor Account Executives

REQUIREMENTS:

• 10+ years of media planning AND buying experience

• Experience with software:

  • Strata

  • Workamajig, Clients & Profits, Advantage or other project management software.

• Experience with digital media platforms (display, rich media, native) and managed platforms (social, pay per click)

• Experience with reporting and analytics

• Must be able to originate media objective, strategy, brief, plan, flowchart, authorizations, POVs

• Maintains media budgets and spend summaries

• Works with accounting to manage invoices, billings, make-goods, recap reports

• Understanding of available targeting technologies

• Understanding of available rich media capabilities

• Understanding of general activation capabilities of all available digital media tactics

• Excellent written and oral communication skills.  

• Excellent presentation skills

• Proficient in MS Word, Excel, Powerpoint, Keynote, Google Drive

• Bachelor’s degree in Advertising, Business, Marketing, Communications or relevant category

• Passion for latest media trends with ability to seek out Client opportunities, supporting growth
   

BENEFITS:

• Privately owned, headquartered in Scottsdale, AZ

• Competitive benefits, Medical, Dental, Vision, Life, 401k, paid holidays, vacation & more

• Exciting, collaborative culture

APPLY:

If you meet these qualifications and like working in a fun-loving environment, surrounded by intelligent, creative people who thoroughly enjoy their work, then you’ve found the right job posting for you. Submit your application right away. Send your resume and salary requirements accompanied by a cover letter telling us why you’re the perfect person for the job: .... No phone calls please.