The UI Team designs and constructs our client-facing product. Our challenge is building an intuitive and simple interface on top of our complex and extremely powerful systems. Our clients need front-end applications that enable them to easily operate and expand their business and efficiently buy and sell online advertising inventory with speed and confidence. Equally important is our visualization of our clients’ data, displaying everything they need to see in order to understand how their business is performing and where changes could be made to help them better perform. We work closely with our User Experience team, intelligently designing every feature of Console.
Consider some sample problems we tackle every day:
- Permissions-based UI: How do we build a dynamic UI that appears as a custom product for each client? We are shifting from building multiple UIs to building one UI with permissions-based features that are contract-dependent and appear differently based on which user is logged in.
- Unified framework: With the introduction of Agile development practices and newly formed SCRUM teams, we need to build one unified framework that allows us to build consistent applications on each of our portfolio teams. We take advantage of object oriented design so that we only have to write the code once, test it once, and have it available to everyone on the team.
- Multiple, complex client needs: How do we design the UI to be simple and uncluttered while tailoring it to meet each unique client’s complex and diverse business needs? Our challenge is to create interfaces that are intuitive for first time users and yet allows “power users” to control (even micromanage) their businesses.