Supports business decisions in the Region Latin America regarding Healthcare Pharmaceuticals core marketed and pipeline products
Major tasks and responsibilities
Secondary Market Research (10% 25%)
he definitions in the internal databases of GMR and implements changes within the yearly review process
creates and manages analyses for therapeutic area / products in charge. Plans, implements, analyzes, interprets and provides (standard) reports on assigned markets and marketed products in order to provide management and marketing with accurate, timely and relevant information.
Evaluates new data sources in close collaboration and agreement with GMR Market Insight Identification and evaluation of information needs and sources (5 10%)
Primary Market Research (10 50%)
1) development of the agency briefing document incl. study design, 2) agency selection, 3) selection of methodology &appropriate technique to determine samples, 4) supervising fieldwork, 5) guides as well as performs the analysis & interpretation of statistical analyses (e.g. factor analysis, discriminate analysis, perceptual mapping, & conjoint analysis). 6) derives clear recommendations from the study with regard to the business decision to be made.
Strategic Forecasting (0 10%)
Is responsible for developing state-of-the-art forecasting models for the strategic planning process.
Trains new co-workers to primary and secondary market research as well as strategic forecasting. .
Requires an MBA or other advanced degree in fields such as Economics, Business Administration, Statistics, Psychology, Life Sciences, Public Health or equivalent experience. 6 years market research experience in secondary and primary market research, at least 4 years out of it in the pharmaceutical industry. International experience would be a plus.
Advanced problem-solving and analytical skills, innovative approaches to issues, and sound judgment. Excellent communication, planning and organizational skills and the ability to work in international teams are necessary. Due to the international relationships intercultural sensitivity is a must along with the ability to influence managers at all levels within Bayer and market research suppliers / consultants. must have the ability to lead and coordinate projects through international and interdisciplinary groups and must be able to clearly and concisely communicate, both verbally and in writing. Number affinity and logical thinking are a must.
Must have Fluent English and Spanish (written and spoken) is required, third language (Portugese or German) would be a plus. Personal experience with the cultures in Latin America would be a plus.
Must have a sound knowledge of pharmaceutical products, marketed and pipeline products, therapeutic markets, pricing, contracting guidelines and other healthcare relevant policies.
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