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Compensation

$8,333.33 Monthly

Employment Type

Contractor

Why Work Here?

“Help build a new statewide tourism marketing program in Washington from the ground up!”

Responsible for identifying market opportunities and developing short and long-term marketing strategies with objective of attracting overnight business and promoting destination awareness and brand recognition across Washington state. Additionally, present campaign strategies, executions and insights to internal and external stakeholders.

Creative Responsibilities:

  • Develop and manage multi-channel, regional and national leisure advertising and/or marketing campaigns
    • Including media plans, creative, budget, reporting, etc
    • Track all campaign activities and ROI for reporting purposes
  • Manage day-to-day activity of outsourced marketing agency
    • Including media plans, creative and billing
    • Track all campaign activities for reporting purposes
  • Assist/work in tandem with communications committee in managing travel media relations
    • Media database and clipping service
    • Release and newsletter distribution
  • Present campaign plans and insights to WTA Board/Marketing Committee and internal/external stakeholders

Social Media:

  • Lead the social media team:
    • Be the voice of the state when appropriate
    • Identify new opportunities to grow fans and followers
    • Look for ways to integrate different channels of social media into all aspects of the business

Brand development/Implementation:

  • Assist in development of the state destination brand
  • In conjunction with agency, develop brand tool kit and essential platforms
  • Be a brand steward, ensure continuity in our marketing message and voice

Web Site:

  • Manage and continuously enhance and improve Experiencewa.com by adding features, evaluating analytics, speaking with stakeholders and researching competitors (in industry and out).

Digital Content:

  • Develop suite of prepared digital content in various formats
  • Create needed digital content across WTA programs, or as appropriate for partner uses
  • Develop and implement digital marketing campaigns

Miscellaneous:

  • Work with WTA board, members and partners to create strategic marketing partnerships
  • Utilize research to provide perspective on market opportunity growth
  • Stay up-to-date on marketing, advertising and social media trends to ensure marketing department stays inspired and current
  • Research and stay current on competitive landscape – provide perspective on creating points of differentiation
  • Perform other related duties and assignments as required

Contract Requirements:

  • Four-year degree from an academic institution or comparable work experience
  • Five+ years of related experience in senior- level marketing
  • Excellent interpersonal, writing, presenting and communications skills
  • Experience managing advertising campaigns either from client-side or agency-side required
  • Experience in travel and tourism marketing
  • Knowledge of marketing as related to the travel and tourism industry
  • Knowledge of the travel and tourism industry and its importance to the state economy; ability to understand the role of WTA across the state
  • Strong organizational and time management skills; ability to handle multiple tasks and projects simultaneously.
  • Ability to exercise initiative, judgment, diplomacy and maintain confidentiality in a wide variety of internal and public situations.
  • Excellent interpersonal, writing and communications skills
  • Strong attention to detail
  • Proficiency in Word, Excel and Outlook
  • Contractor must have State of Washington Business License showing UBI number and have been in business for at least three years
  • Ability to work remotely for extended periods, as needed

Schedule and Terms:

  • Contract is from July 1, 2019 – December 31, 2019 for a fee not to exceed $50,000 or $8,333.33 monthly
  • Contractor shall provide progress reports monthly
  • Contractor shall provide a Certificate of Insurance for Commercial General Liability and Automobile Liability with limits no less than $1,000,000 for each

Contact: Mike Moe, mike@watourismalliance.com