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Director of Home Appliance Sales

TCL North America in Corona, CA, USA

Benefits Offered

401K, Dental, Life, Medical, Vision

Employment Type


Why Work Here?

“We are America’s fastest growing TV brand and the third largest TV manufacturer in the world.”

Position Summary:

TCL is accomplishing much more than just selling America’s Fastest Growing TV brand, they’ve made a commitment to add joy and simplification to the lives of their users by innovating and advancing technology. With the solid growth of their television brand in the US market, TCL is making way for their Home Appliance business to offer world-class product innovation with a value that appeals to the American consumer. As the Director of Home Appliance Sales, they will be responsible for building sales and developing the North American market for the TCL Home Appliance business. The right hire must be a high-energy person that uses superb communications skills to work equally well with customers, the marketing/sales team, supply chain operations team, as well as business executives. They will act as the prime interface for the Business Line Leader for the NA market and understand the needs of the local market so that the Business Line can better tailor the offering to the NA consumers and retailers.

Duties may include but are not limited to:

  • Ensure sales and margin targets are met in defined markets/clusters
  • Develop strategies to increase / expand market shares
  • Define distribution strategy and channel management
  • Develop customer relationships to win listings
  • Drive and manage the local Market Introduction Plan with the executive team.
  • Responsible for the demand plan and alignment with sales targets
  • Ensure timely reports - i.e. weekly sales reporting vs. monthly and quarterly targets
  • Drive the business planning and review cycle (i.e. volume, sales, margin targets)
  • Analyze local market data, trends and consumer research to support product creation
  • Analyze and estimate SKU rotation, distribution coverage and activation budget requirements
  • Implementation and achievement of ROI from marketing investments
  • Ensure excess stock, aging stock, and all other performance targets are met
  • Ensuring JBPs are built to reinforce and achieve the strategy and targets


  • Bachelor's Degree in business or related field
  • 5+ years of home appliance account / product management experience
  • 2+ years of home improvement account management experience (Home Depot / Lowes)
  • Analytical, problem solver, collaborative, strategic, results-oriented
  • Proven track record of efficiently maintaining and growing customer relationships
  • Ability to leverage relationships to increase shelf-share and drive increased business
  • Ability to manage multiple projects, deadlines and priorities at once while maintaining the highest level of quality and detail
  • Ability to utilize analytical tools to understand business metrics and address and solve business issues
  • Strong English language communication skills, with an understanding of cross-cultural issues and an ability to tailor communication depending upon the recipient’s language abilities
  • Self-directed with a demonstrated ability to prioritize activities to align with rapidly growing programs and responsibilities
TCL North America

About TCL North America:

We are America’s fastest growing TV brand and the third largest TV manufacturer in the world. We may be new to the US, but we are not new to the TV industry. TCL is a globally trusted brand, selling over 20 million TVs worldwide last year and ranking among the largest TV brands in the world.

TCL’s commitment to innovation is shown throughout our 35 research centers around the world – including one in Silicon Valley and a joint venture lab with MIT in Boston. The global size of the brand makes innovation technologies affordable.

Our partnership with streaming leader Roku has received huge industry and consumer acclaim. WIRED called our TCL Roku TV "the first Smart TV worth using."

In 2017, PC Mag and NY Times’ Wirecutter both selected our TVs as the best of the year and we have been consistently one of the best reviewed TVs by consumers on

Company website:

Posted date: 18 days ago

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