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Field Marketing & Events Manager

Sunshine Beverages in Winston-Salem, NC, USA

Benefits Offered

401K, Dental, Life, Medical, Vision

Employment Type

Full-Time

Why Work Here?

“Sunshine is a pick-me-up of good energy with no artificial nonsense.”

Sunshine is looking for an outgoing and organized Field Marketing & Events Manager to build brand awareness of our great-tasting, better-for-you energy drinks. As a Field Marketing & Events Manager, you will manage our events, lead our brand ambassador program, and implement grassroots marketing initiatives. You will work closely with Sunshine’s Marketing Director and Sales Managers.

JOB RESPONSIBILITIES:

• Collaborate with sales and marketing teams to develop, implement, and analyze field marketing initiatives and strategies

• Manage Sunshine’s event calendar and team of brand ambassadors

• Support national and regional initiatives to drive sales performance and build brand loyalty

• Collect and share marketing and sales recaps to key stakeholders

• Research and develop POV on local market opportunities and buying trends of current and potential customers

• Produce and execute a local marketing calendar that includes local activations, paid/earned media and support around the national campaigns (in-reach/outreach)

• Creating and managing key partnerships with local businesses/organizations who can help with our word of mouth campaigns and build community relations (trade shows, festivals, local networking groups, charities, etc.)

• Collaborate with Sunshine’s Marketing Director to develop metrics to measure the success of all initiatives to increase effectiveness and drive scale of the programs

• Managing event and brand ambassador program budget including, but not limited to local partnerships, sponsorships, brand ambassador labor, agency spend, media spend, donations etc.

• Produce budget tracker to forecast spend and keep up-to-date on current spend while tracking ROI, KPIs, and goals for each respective transaction.

• Train brand ambassadors to host in-store retail demos and events and manage brand ambassador online platform

• Represent Sunshine at marketing events

• Communication of success stories, key learning’s and other activities to management

• Take photographs and videos that showcase the brand and capture event activity for social media

• Other responsibilities as assigned

JOB QUALIFICATIONS:

• Bachelor’s in marketing or related discipline

• 2+ years of related marketing experience, ideally in field marketing or sales

• Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy

• Strong written and oral communication

• Highly organized and proficient at managing multiple projects at the same time

• You are entrepreneurial and work well in an exciting, high-growth environment

• Outstanding customer service skills

• Ability to engage a crowd and naturally outgoing personality

• Ability to represent the brand in a highly positive manner

• Strong team player but also possessing the ability to work independently

ADDITIONAL REQUIREMENTS:

• Ability to work frequent nights and weekends

• Willingness to travel 70% of the time (reimbursement for transportation/mileage, accommodations, and meals)

• Reliable transportation

• Be able to lift 60 pounds

• Be able to sit and stand for extended periods of time, up to eight (8) hours

• Must have a valid driver's license

• Must pass a criminal background check

• Desire to grow with role and company

Sunshine Beverages

Company website: http://www.drinkthesunshine.com

Company address: 740 N. Trade Street; Winston-Salem, NC 27101

Posted date: 8 days ago

View all Jobs at Sunshine Beverages