Senior Marketing Manager

As StarChapter’s Digital Marketing Manager, you will be the glue that connects marketing and sales together, to ensure that both sides are optimized to deliver and work through the highest quality leads.

The StarChapter Marketing Manager identifies and improves marketing processes that make the company work better as a whole. The Marketing Manager works to create scalable processes that ensure best practices in LeadGen, marketing automation and CRM as well as market positioning. In this role, you will conduct complex data analyses and work closely with company’s management to recommend and execute marketing strategy and budget.

StarChapter is a fast-paced environment, requiring managing multiple projects at once. We are looking for a strong team leader, with cross-functional capabilities, to help manage marketing operations and position StarChapter the right way to its target customers.

Responsibilities:

• Manage and design technical and strategic aspects of marketing automation and CRM systems used to capture, distribute, and manage leads.
• Establish and maintain scalable processes that ensure best practices in campaign and LeadGen management.
• Create and maintain metrics reporting of marketing programs.
• Analyze marketing and sales data to develop insights and recommend on areas for optimization.
• Monitor and maintain data quality within the marketing automation software.
• Evaluate new technologies/vendors to improve and optimize marketing deliverables.
• Create marketing/sales content (e.g. slides, case studies, website copy, white papers, etc.) that communicates StarChapter’s benefits to various stakeholders.
• Coordinate marketing campaigns with sales activities.
• Review and optimize marketing budget.
• Monitor and report on customer satisfaction.

Qualifications:

• BA or equivalent working experience (MBA – Advantage).
• At least 7 years of experience managing marketing operations: Email marketing, vendor management, inbound marketing, LeadGen, etc.
• Proficiency in marketing automation/CRM systems (InfusionSoft – Advantage).
• Strong analytical skills (e.g. Microsoft Excel) and experience with reporting and data analysis.
• Ability to manage multiple projects at once in a fast-paced environment.
• Technically capable with strong desire to improve processes.
• Reflective, analytical, detail-oriented, team leader, strong communicator.
• Previous experience in marketing or other related fields​
• Deadline and detail-oriented