“Great team, community involvement and rewarding experiences!”
POSITION TITLE: Director of Digital Engagement
REPORTS TO: Senior Vice President of External Relations
EDUCATION/EXPERIENCE REQUIREMENT: Associate or Bachelor’s Degree from an accredited college/university, preferably in marketing, business, communications or a related area. Proficiency in content management software is preferred, as is experience in development and/or knowledge of fundraising campaigns, solicitations, digital marketing trends, and event management. Ability to communicate effectively with external stakeholders in alignment with organization-wide messaging is essential.
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES:
Proven work experience as a social media manager
Hands on experience in content management and knowledge of online marketing channels
Excellent copywriting skills and ability to deliver creative content (text, image and video)
Knowledge of Search Engine Optimization (SEO), keyword research, social media analytics
Excellent communication skills, analytical and multitasking skills
Proficient in integrated social media system platform (i.e. AgoraPulse)
Understanding of the mission and function of Special Olympics New York or similar charities
Competency in writing and editing original content
Able to balance multiple priorities and project deadlines
JOB SUMMARY: This position isresponsible for creating original text, image and video content for website and social media use, managing social media use across Special Olympics New York and its regional offices, and consistently increasing digital engagement as well as online fundraising. The candidate will stay up-to-date with the latest technologies and trends, using this knowledge to deliver and report on desired levels of web traffic, digital engagement, and online fundraising. The candidate will also support the SVP in delivery of public relations duties.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Design, implement, and manage social media strategy to align with business goals
Generate, edit, publish and share engaging content daily on Facebook, Instagram, Twitter and LinkedIn in close collaboration with offices and divisions across Special Olympics New York, including its nine regions. (e.g. original text, photos, videos and news)
Monitor SEO and web traffic metrics (click-throughs, likes, follows, comments etc.)
Collaborate with other teams, such as marketing, development, and program to ensure brand consistency and create content that supports our ongoing work
Produce social media content to generate revenue through fundraising
Provide social media training for staff upon request
Communicate with followers, respond to or refer queries for response in a timely manner
Oversee organization-wide use of the AgoraPulse platform
Provide social media analytics report on a quarterly basis and work with the SVP to create and revise social media strategy driven by these results
Design, create and publish statewide monthly CEO newsletter
Public relations responsibilities as assigned (press releases, briefings, CEO report)
Work with the SVP to develop communications plans for specific events and campaigns
Support the day to day operation of the Office of External Relations
In addition to the responsibilities identified above, may be requested or required to perform other duties and/or responsibilities, by management on a non-regular basis.
PHYSICAL DEMANDS: Position requires working both standing and sitting. Must be able to lift and carry light loads (5-30 pounds for short distances, approximately one block).
FLEXIBLE HOURS: Occasional travel and weekend/evening duties are required.
Please submit resume and cover letter to Special Olympics New York, Inc. at firstname.lastname@example.org. Please reference job code “DDE” in subject line. No phone calls please.
About Special Olympics New York, Inc.:
Special Olympics New York, Inc. provides year-round sports training and athletic competition in a variety of Olympic-style sports for all children and adults with intellectual disabilities, including mental retardation giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy, and participate in a sharing of skills and friendship with their families, Special Olympics athletes and the community. Through their participation in Special Olympics New York athletes gain confidence and build a positive self-image, which carries into the classroom, the home, the workplace and the community.