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Social Advertising Manager (E-commerce)

RocketBike in Portsmouth, VA, USA

Compensation

$60,000 to $75,000 Annually

Benefits Offered

Dental, Life, Medical, Vision

Employment Type

Full-Time

Why Work Here?

“We’re a fun, fast-growing agency with hands-on leadership and ample opportunities for growth.”

Our fast-growing digital agency is looking for a full-time Social Advertising Manager to help fulfill our growing demand for smart digital advertising strategy for clients in the consumer product industry. This is an integral role that will focus on a small number of high-growth ecommerce clients with $20k - $100k in monthly ad spend. We’re looking for a curious, analytical, and detail-oriented social advertising expert with 2-4 years of hands on experience driving results with paid social campaigns.

In an ideal world, this position will work from our Portsmouth, Virginia office once social distancing restrictions are lifted. However, a number of our employees are remote so we're open to fully remote candidates who are an excellent fit.

Primary Responsibilities

  • Be the driving force behind effective and profitable paid social advertising campaigns, primarily Facebook and Instagram.

  • Lead strategic planning, tactical execution, and performance analysis of paid social campaigns including:

    • Overall campaign structure and budget allocation across upper funnel and lower funnel tactics

    • Audience research, targeting, and segmentation

    • Plan, build, and launch campaigns in Facebook Ads Manager with a large number of image and messaging variations for testing

    • Develop messaging strategies and write effective ad copy

    • Create clear briefs/requests for creative team to develop graphics and images for ads

    • Identify optimization opportunities and test new tactics to continually grow campaigns while improving performance

    • Create regular performance reports for internal decision makers and clients

  • Work with company leaders, teammates, and clients as a collaborative partner to develop new strategies, improvements, and campaign ideas.

  • Communicate performance results and strategic recommendations to teammates and clients.

  • Oversee all active social advertising campaigns and manage supporting activities provided by other teammates (e.g. creative, budget monitoring, strategic guidance). This includes active hands-on campaign management while we hire more digital advertising staff over the next 6-12 months.

  • Analyze user behavior to identify opportunities to improve engagement, conversions, and other campaign performance metrics.

  • Identify opportunities to grow client revenue and increase marketing efficiency.

  • Work with major clients to collaborate on new initiatives, coordinate marketing activities with client in-house teams, share status updates, and analyze performance factors.

  • Contribute to special projects, internal processes, and company initiatives as needed.

  • Maintain up-to-date knowledge of best practices and strategies in social advertising and how it fits in larger digital advertising strategies/campaigns.

Approximate Time Allocation

40% Campaign building, testing, performance analysis, and optimization

25% Developing strategies, planning for new initiatives, and drafting creative requirements

15% Collaborating with teammates, client meetings, client communication

15% Project management, managing junior staff and/or contractors

5% Drafting and presenting performance reports

Requirements

  • Minimum 2 years of experience managing, developing, and optimizing successful paid social campaigns with ad spend of at least $10,000/month

  • 2+ years of professional experience working in an advertising agency or other marketing environment managing multiple clients simultaneously

  • Complete understanding of Facebook Ads Manager across major ad types and hands-on experience building new campaigns from the ground up

  • High level of proficiency in Excel and/or Google Sheets

  • Strong understanding of relevant technology and platforms:

    • Paid Search: Google Search, Google Shopping, Product Listing Ads, Bing Ads

    • Google Analytics

    • Google Suite: Google Sheets, Docs, & Slides

    • Email marketing

  • You must be a wizard in both MS Excel and Google Analytics with experience manipulating data to uncover actionable insights that are not obvious in standard reports

  • You must know how to proactively manage digital campaigns, think two steps ahead, and keep track of what needs to be done today to achieve tomorrow’s goals

  • You must be an effective verbal and visual communicator with both clients and internal team members

  • Preference will be given to candidates who have experience with e-commerce clients in the consumer product space

  • The following are not required, but a plus:

    • Experience managing a small team

    • Experience advertising on other social platforms like Pinterest, LinkedIn, Reddit, etc.

    • Email marketing with Klaviyo

Personality is important to our team. We’re looking for people who:

  • Have a positive attitude, good sense of humor, and optimistic outlook on life.

  • Have a knack for prioritizing, delegating, and tracking deadlines.

  • Are an honest and ethical partner who our clients can trust to guide them through important decisions.

  • Know how to ask the right questions to distill ambiguous goals into specific and actionable objectives.

  • Have high emotional intelligence and empathy to intuitively understand what motivates people’s actions.

  • Are team players who thrive in a positive, fast-paced work environment.

  • Are organized, analytical, detail-oriented, and able to manage multiple projects at once.

  • Are natural problem solvers and innovative thinkers with an ability to identify and resolve new challenges.

Benefits & Perks

  • Flexible work hours

  • New computer and desk setup for all employees

  • “Unlimited” PTO policy with no defined limit so long as the policy is not abused

  • Company health insurance: three plan options with employer contribution of up to $3,000/yr

  • Disability insurance and group life insurance policy

  • Monthly contests and employee appreciation events

  • Endless coffee and snacks (the good stuff, not a bucket of old Chewy bars)

RocketBike

About RocketBike:

RocketBike is a successful digital advertising agency looking for talented people to help us continue our rapid pace of growth. We started out as a design and web development shop but we have done just about everything in the last seven years and worked with clients across industries from finance to tourism. That time and experience has revealed how we can provide the most value to our clients and grow our successful agency without running it like a sweatshop (ahem, like most agencies).

We realigned the business in 2019 to specialize in helping consumer brands achieve significant growth on Amazon and their direct-ecommerce websites. The pivot has been enormously successful.

We work closely with a small number of clients as a true partner who is invested in their success and works more like a remote department than just another vendor. This level of collaboration is not only rewarding on a personal level, but also offers the flexibility and incentive for us to be bold, test new strategies, and help our clients outperform competitors.

We know what it takes to make a brand succeed online, but our real secret to success is understanding the importance of people. We have high standards and push ourselves to succeed, but we want everyone on our team to enjoy what they do and have the time and mental space to live a rewarding life outside of work. Our focus on people is especially important when it comes to choosing clients. We only work with companies who have smart leadership and non-toxic cultures that align with our values of respect, trust, collaboration, and partnership.

If you’re a top performer and wish more people thought this way, this is the opportunity you’ve been waiting for. We hope to hear from you soon.

Company address: 623 High Street, Portsmouth, VA 23704

Posted date: 6 days ago

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