Senior Digital Marketing Manager

RocketBike Portsmouth, VA, USA

Benefits Offered

Dental, Life, Medical, Vision

Employment Type


Why Work Here?

“We’re a fun, fast-growing agency with hands-on leadership and ample opportunities for growth.”

Our fast-growing digital agency is looking for a full-time Senior Digital Advertising Manager to help fulfill our growing demand for smart digital advertising strategy and campaign management. This position will report to the CEO and other company partners.

This position will start remote but the ideal candidate will be able to commute to the Portsmouth, Virginia office once social distancing restrictions are lifted. However, we are open to fully remote candidates who are an excellent fit.

Primary Responsibilities

  • Be the driving force behind effective and profitable digital advertising campaigns.

  • Work with company leaders, teammates, and clients as a constructive and collaborative partner to create new strategies, improvements, and campaign ideas.

  • Lead planning, execution, and performance analysis of integrated digital campaigns spanning paid search, paid social, display advertising, retargeting, and owned media.

  • Oversee all active digital advertising campaigns and manage supporting activities provided by other teammates (e.g. creative, budget monitoring, strategic guidance). This includes active hands-on management of all elements for some campaigns.

  • Provide strategic insights and recommendations for key elements of advertising campaigns, including:

    • Overall campaign structure and budget allocation across upper funnel and lower funnel tactics

    • Landing page content and UX considerations

    • Messaging, ad copy, and creative content

    • Audience identification and segmentation

    • Tactics to continually grow campaigns while improving performance

    • Campaign goals and performance metrics

  • Analyze user behavior to identify opportunities to improve engagement, conversions, and other campaign performance metrics.

  • Identify opportunities to grow client revenue and increase marketing efficiency.

  • Maintain open communication with major clients to collaborate on new initiatives, coordinate marketing activities with client in-house teams, share status updates, and analyze performance factors.

  • Manage other advertising staff and vendors.

  • Work with our Amazon advertising team and learn more about the Amazon Advertising platform to eventually manage campaigns and oversee Amazon client accounts.

  • Maintain high levels of up-to-date knowledge of best practices and strategies in digital advertising.

  • Approximately 50% of your time will focus on hands-on campaign management in the first 6-12 months before transitioning to high-level strategy and staff management as the team grows.

Approximate Time Allocation

50% Campaign performance analysis, testing, and optimization

15% Developing strategies, planning for new initiatives, and drafting creative requirements

15% Managing junior staff and/or contractors, collaborating with teammates

15% Client communication, meetings

5% Drafting and presenting performance reports

Minimum Requirements

  • 5+ years of experience leading digital advertising campaign strategy, planning, and execution for national and regional brands.

  • Minimum of 2 years of experience directly leading campaigns for e-commerce clients.

  • 5+ years of experience in hands-on campaign management in all of the following platforms:

    • Facebook Ads, including Instagram placements

    • Paid Search: Google Search, Google Shopping, Product Listing Ads, Bing Ads

    • Google Analytics

  • Experience managing a digital marketing team with a proven ability to delegate with clear and actionable guidance.

  • You must be a wizard in both MS Excel and Google Analytics with experience manipulating data to uncover actionable insights that are not obvious in standard reports.

  • Experience and interest in social media marketing - both paid and organic.

  • You must know how to proactively manage digital campaigns, think two steps ahead, and keep track of what needs to be done today to achieve tomorrow’s goals.

  • You must be an effective verbal and visual communicator with both clients and internal team members.

  • Experience in Amazon Advertising and LinkedIn Advertising is a plus but not a requirement.

Personality is important. You must:

  • Have a positive attitude, good sense of humor, and optimistic outlook on life.

  • Have a knack for prioritizing, delegating, and tracking deadlines.

  • Be an honest and ethical partner who our clients can trust to guide them through important decisions.

  • Know how to ask the right questions to distill ambiguous goals into specific and actionable objectives.

  • Have high emotional intelligence and empathy to intuitively understand what motivates people’s actions.

  • Be a team player who thrives in a positive, fast-paced work environment.

  • Be organized, analytical, and detail-oriented able to manage multiple projects at once.

  • Be a natural problem solver and innovative thinker with an ability to identify and resolve new challenges.

Roadmap for this position

The role will initially work alongside Casey Greenhood, one of the company owners who currently oversees all of the work described in this job listing. The goal is for this position to take over the majority of digital advertising responsibilities from Casey so she can spend more time on other parts of the business. Our plan is to hire another digital advertising support role within 6-9 months, though that timeline may be accelerated depending on growth trajectory.


About RocketBike:

RocketBike is a successful digital advertising agency looking for talented people to help us continue our rapid pace of growth. We started out as a design and web development shop but we have done just about everything in the last seven years and worked with clients across industries from finance to tourism. That time and experience has revealed how we can provide the most value to our clients and grow our successful agency without running it like a sweatshop (ahem, like most agencies).

We realigned the business in 2019 to specialize in helping consumer brands achieve significant growth on Amazon and their direct-ecommerce websites. The pivot has been enormously successful.

We work closely with a small number of clients as a true partner who is invested in their success and works more like a remote department than just another vendor. This level of collaboration is not only rewarding on a personal level, but also offers the flexibility and incentive for us to be bold, test new strategies, and help our clients outperform competitors.

We know what it takes to make a brand succeed online, but our real secret to success is understanding the importance of people. We have high standards and push ourselves to succeed, but we want everyone on our team to enjoy what they do and have the time and mental space to live a rewarding life outside of work. Our focus on people is especially important when it comes to choosing clients. We only work with companies who have smart leadership and non-toxic cultures that align with our values of respect, trust, collaboration, and partnership.

If you’re a top performer and wish more people thought this way, this is the opportunity you’ve been waiting for. We hope to hear from you soon.

Company website:

Company address: 623 High Street, Portsmouth, VA 23704

Posted date: 5 days ago

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